This role focuses on elevating the digital presence of a leading private Christian academy with a strong international student program and a nationally recognized basketball team. The Social Media Manager will be responsible for developing and executing a comprehensive content strategy aimed at engaging prospective international students and showcasing the achievements of the school's Adidas-sponsored basketball team. The position offers a unique opportunity to shape the school's online narrative, drive community engagement, and support student recruitment efforts. The role may require some onsite attendance in Layton, Utah, with flexibility for hybrid work arrangements.
Deliverables
- Develop and implement a social media strategy tailored to international student recruitment and sports promotion.
- Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, Twitter, and TikTok.
- Produce multimedia content, including graphics, short videos, and stories, highlighting student life and athletic achievements.
- Monitor analytics to assess campaign effectiveness and adjust strategies accordingly.
- Collaborate with school staff, coaches, and students to gather content and ensure messaging aligns with institutional values.
- Respond to comments and messages to foster an active and positive online community.
Requirements
- Proven experience managing social media accounts for educational institutions, sports teams, or youth-focused organizations.
- Strong content creation skills, including copywriting, photography, and basic video editing.
- Familiarity with social media analytics tools and ability to interpret data to inform strategy.
- Excellent communication and organizational skills.
- Understanding of international student recruitment trends and cultural sensitivities.
- Ability to work onsite in Layton, Utah, as needed, with the option for hybrid work.
- Knowledge of Christian education environments and/or experience in sports marketing is a plus.
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