Company Description
LUX Creative Agency specializes in media production and digital outreach, focused on enhancing brand identity through a cinematic lens. The agency collaborates with prominent clients, including Marriott Hotels, NBA, New York Yankees, and New York Red Bulls. LUX is dedicated to delivering innovative and impactful creative solutions. Our mission is to empower brands through storytelling and strategic digital innovation.
SoPro is the new standard in high-end video production and social media, blending two topline strategies for hotel marketing teams into one financial commitment. We are bridging the gap and are eager to grow our team of passionate hospitality professionals.
Role Description - Must be Located in Florida
SoPro is looking for a Social Media Manager who understands that hospitality marketing is about selling an aspiration. We manage a portfolio of lifestyle Florida hotels and restaurant brands, and we need a contractor who can jump in, capture the essence of a property, and turn it into a high-performing digital ecosystem.
As an agency partner, you’ll be the bridge between our clients’ brand standards and the fast-moving pace of social trends.
Key Responsibilities
- Social Strategy: Develop and execute a monthly content calendar that aligns with seasonal hospitality trends, property events, and booking goals.
- On-Site Content Capture: Travel to client properties to lead "Content Days." You’ll be responsible for capturing high-end iPhone/Prosumer footage of interiors, culinary experiences, and lifestyle moments.
- Full-Cycle Video/Photo Editing: Act as a one-person production house. You’ll edit raw assets into polished Reels and static imagery that align with agency-level aesthetic standards.
- UGC & Influencer Liaison: Execute the agency’s influencer strategy by sourcing creators, managing outreach, shipping/booking logistics, and ensuring all UGC meets the client's brand guidelines.
Required Expertise
- Hospitality Veteran: You have 3–5 years of experience working specifically with hotels, resorts, or dining groups (either in-house or agency-side).
- Visual Storyteller: You possess an "editorial eye." You know how to style a table or frame a room to make it look five-star.
- Editing Power User: Proficiency in CapCut, Adobe Premiere/Rush, and Lightroom/Canva is non-negotiable.
- Client-Facing Professionalism: Since you’ll be on-site at our clients' properties, you must be a professional communicator who can represent the agency effectively.
Requirements
- Portfolio showcasing hospitality-specific content (Video/Photo/Editing).
- Expertise in platform-specific tools (TikTok, Instagram, Pinterest).
- Ability to travel to Orlando, Fort Lauderdale and other Florida cities for content capture as needed.
- Strong project management skills and the ability to work independently.
How to Apply: Please send your resume and a link to your portfolio (or a curated Instagram feed you've managed) to Rich@luxcreative.us and SoPro@luxcreative.us
