Marketing Associate Job Description
Reports To: Tanner Dickerhoff, OEM Sales Manager
Department: Sales & Marketing
Role Type: Part-Time / Contract
Position Summary
The Marketing Associate supports the Sales team with targeted marketing execution—bridging technical sales content with brand storytelling. This role is ideal for a freelance marketing professional with B2B or manufacturing experience who can manage campaigns, create marketing collateral, and strengthen TDS’s brand presence among OEM and dealer partners.
Core Responsibilities
Content & Campaign Support
- Develop product one-pagers, case studies, and customer success spotlights for OEM clients.
- Create and manage email marketing campaigns (Mailchimp, HubSpot, or similar) aligned to active sales priorities.
- Support coordination of trade shows, dealer events, and Purdue career fairs (print materials, banners, follow-up lists).
- Maintain a digital library of photos, brochures, and templates for sales use.
Brand & Market Development
- Collaborate with Tanner to translate technical data into marketing-ready assets.
- Manage updates to the TDS website and social media channels with approved product content.
- Assist in building a segmented contact list of OEMs, dealers, and distributors for outbound campaigns.
- Support lead generation efforts and track basic metrics (open rates, engagement, conversions).
Cross-Functional Collaboration
- Coordinate with Engineering and Service to produce visual explainers of new technologies or installations.
- Partner with HR to highlight culture and recruitment initiatives when relevant.
Deliverables
- 2–3 marketing assets (flyers, case studies, or videos) per month.
- Monthly OEM/Dealer email newsletter or campaign.
- Trade show support materials (as needed).
Qualifications
- 2+ years of B2B marketing experience (preferably in industrial, manufacturing, or OEM sectors).
- Strong writing, editing, and visual design skills.
- Familiar with CRM or marketing automation tools.
- Comfortable collaborating remotely with occasional on-site visits.
Work Location: In person
