Marketing Associate Job Description

Reports To: Tanner Dickerhoff, OEM Sales Manager

Department: Sales & Marketing

Role Type: Part-Time / Contract

Position Summary

The Marketing Associate supports the Sales team with targeted marketing execution—bridging technical sales content with brand storytelling. This role is ideal for a freelance marketing professional with B2B or manufacturing experience who can manage campaigns, create marketing collateral, and strengthen TDS’s brand presence among OEM and dealer partners.

Core Responsibilities

Content & Campaign Support

Develop product one-pagers, case studies, and customer success spotlights for OEM clients.
Create and manage email marketing campaigns (Mailchimp, HubSpot, or similar) aligned to active sales priorities.
Support coordination of trade shows, dealer events, and Purdue career fairs (print materials, banners, follow-up lists).
Maintain a digital library of photos, brochures, and templates for sales use.

Brand & Market Development

Collaborate with Tanner to translate technical data into marketing-ready assets.
Manage updates to the TDS website and social media channels with approved product content.
Assist in building a segmented contact list of OEMs, dealers, and distributors for outbound campaigns.
Support lead generation efforts and track basic metrics (open rates, engagement, conversions).

Cross-Functional Collaboration

Coordinate with Engineering and Service to produce visual explainers of new technologies or installations.
Partner with HR to highlight culture and recruitment initiatives when relevant.

Deliverables

2–3 marketing assets (flyers, case studies, or videos) per month.
Monthly OEM/Dealer email newsletter or campaign.
Trade show support materials (as needed).

Qualifications

2+ years of B2B marketing experience (preferably in industrial, manufacturing, or OEM sectors).
Strong writing, editing, and visual design skills.
Familiar with CRM or marketing automation tools.
Comfortable collaborating remotely with occasional on-site visits.

Work Location: In person

Terra Drive Systems

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