Location: Midtown West, Manhattan, NY (in-office role)
Salary:$65,000.00/year
About Us: We are a fast-growing e-commerce company in the health and wellness industry, selling across multiple online marketplaces and paid media platforms. We are seeking a hands-on specialist with deep, practical experience across Amazon, Walmart, eBay, Etsy, PPC channels, affiliate programs, and all related tools that drive scalable revenue.
This is a full-execution role—you will manage, optimize, and grow all marketplace and advertising channels daily.
Role Overview
We are looking for a skilled Marketplace, PPC & Affiliate Marketing Specialist with a full understanding of all major marketplaces, paid campaign platforms, and affiliate systems. You must be able to independently optimize listings, create campaigns, conduct research, manage affiliates, and simultaneously grow performance across multiple channels.
This is an in-office role at our Midtown West location.
Key Responsibilities
Marketplace Management (Amazon, Walmart, eBay, Etsy, and other MP)
- Create, manage, and optimize product listings (content, images, attributes, keywords).
- Improve rankings, conversion rate, and visibility through continuous optimization.
- Handle marketplace support issues, compliance, case management, and troubleshooting.
- Conduct competitor analysis, category research, and opportunity identification.
- Expand our catalog into new marketplaces and new categories.
Paid Ads & Performance Marketing
- Manage and optimize paid campaigns on:
- Amazon Ads
- Walmart Connect
- eBay Promoted Listings
- Etsy Ads
- Google Ads (Search, Display, Shopping)
- Bing Ads
- Meta (Facebook/Instagram)
- TikTok Ads
- Improve ACOS/ROAS, reduce costs, increase traffic, and conversions.
- Launch promotions, deals, coupons, and cross-channel advertising initiatives.
Affiliate Marketing
- Strong understanding and easy operation of affiliate marketing across all major platforms.
- Ability to find, approach, negotiate, onboard, and manage affiliates at scale.
- Perform affiliate research using available tools, databases, and AI systems.
- Manage affiliate networks, outreach systems, and communication at high volume.
- Use CRM tools to track affiliate data, automate follow-ups, and scale outreach.
- Oversee affiliate performance, incentives, payouts, and ongoing support.
AI Tools, Software & Automation
- Must know all relevant AI tools, software, and subscriptions used for:
- Marketplace optimization
- PPC and competitive intelligence
- Affiliate outreach
- Reporting
- Content creation and bulk operations
- Ability to learn and adopt new AI tools quickly.
Creative & Visual Work
- Ability to do simple graphic design, image editing, and enhance visual content.
- Work with Photoshop/Canva/AI or similar tools to update listing images, infographics, variations, A+ assets, and cross-platform creatives.
- Collaborate with designers when higher-level creative work is needed.
Analytics, Optimization & Operations
- Analyze marketplace, PPC, and affiliate performance data.
- Implement continuous improvements and testing.
- Coordinate with supply chain and inventory teams.
- Conduct keyword, category, and advertising research.
- Use AI tools for workflow optimization and research acceleration.
Reporting & Communication
- Provide weekly reports every Friday by 6 PM summarizing accomplishments and next steps.
- Daily check-ins with the internal team.
- Support additional related tasks for HealthyLine Holding as needed.
Requirements
- 3+ years of hands-on experience across all required marketplaces: Amazon, Walmart, eBay, Etsy.
- Full experience with Google, Bing, Meta, TikTok, and Shopping campaigns.
- Strong understanding of affiliate marketing, including outreach, negotiation, management, and support.
- Must know commonly used AI tools, marketplace software, PPC software, affiliate systems, and CRMs.
- Ability to perform simple design and handle image/visual content creation.
- Strong analytical and data-driven mindset; proficiency in Excel/Sheets.
- Organized, detail-oriented, and self-directed.
- Excellent communication skills.
- Ability to work in a fast-paced environment.
- Bachelor’s degree preferred but not required if skills are strong.
Work Arrangement
- Full-time, in-house position at our Midtown West office.
- Partial remote flexibility may be offered after several months of proven performance.
Benefits of full-time in-house
- $65,000 annual salary
- Bonuses based on performance
- Paid time off
- Fast-paced, supportive environment
Freelance Consultant Option
We may also consider an outsourced remote marketplace/PPC/affiliate consultant for a high-level expert at reduced compensation.
Pay: $65,000.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
- Parental leave
Work Location: In person
