Location
We have office space in Houston & San Antonio, but you will primarily work remotely. Based on the anticipated amount of on-the-ground production this role is responsible for, you will need to be based in Texas.
Company Overview
TexasRanches.com is building the leading digital platform dedicated to the land, lifestyle, and culture of Texas ranching.
The Role
We’re looking for an Editorial Content Creator & Curator who lives and breathes Texas to help us tell our story in an authentic voice. As Editorial Content Creator & Curator, you’ll take the lead in finding partners in our peer companies and the Texans who inspire us and bring life to our website. You will be out in the field talking to makers, ranchers, old-timers and new hands to find the people, places, and stories that will be the soul of .
To do this job well, we need someone who knows and loves Texas and has a spirit for adventure. No one is a stranger. You can talk to a cowboy, ecologist, interior designer, winemaker… you name it. Our team has created a great framework for the business and the website, but at the end of the day, it doesn’t come to life without the connections, stories, and people of Texas - and the discipline to bring those stories to life with consistency and quality. That’s where you come in.
The nuts and bolts of the job is to get content for our website, which can happen in a lot of ways. Write content, find archival content, take pictures, interview people and use AI to transcribe it, collaborate on pieces with other companies, manage freelancers who create content, etc. We’re open to a lot of different methodologies. The most important thing in this role is having someone who is both a connector and a finisher; a person who is passionate about Texas, and equally committed to delivering high-quality, well-organized, and trustworthy content that reflects its spirit.
Core Responsibilities
Content Creation & Partnerships
- Seek out the most authentically Texan people, businesses, events, and stories of our state.
- Cultivate partnerships with museums, archives, and publications (e.g., Witte, Wittliff, Briscoe, Texas Monthly) for content collaborations.
- Identify and secure licensing for third-party or public domain materials where relevant.
- Lead the development of signature content series (e.g., Ranch Stories documentary profiles, gear and field guides, cultural features).
- Self-produce, and/or commission (and oversee) a network of freelance writers, photographers, and filmmakers.
- Maximize the impact and lifespan of each content piece by creating derivative assets — short clips, quotes, stills, and behind-the-scenes moments — for use across TXR’s social, web, and partner channels.
Editorial Strategy & Production
- Craft original content (written features, photography, short-form videos) that celebrate Texas land, lifestyle, and stewardship from original concept through final delivery, ensuring each piece meets our standards for quality, accuracy, and brand integrity.
- Develop and oversee the content calendar and editorial roadmap for .
- Commission and edit original written features, photography essays, and short-form videos that celebrate Texas land, lifestyle, and stewardship.
- Manage publication workflow from pitch to publish.
- Curate and repurpose archival and public domain content (stories, photography, maps, recipes, and cultural history).
- Oversee sponsored content and brand collaborations — ensuring that partner features and co-created content align with TXR’s editorial standards and voice while driving measurable value for sponsors.
- Own all aspects of risk mitigation and content compliance, including securing and management of talent releases, location releases, copyright clearances, and rights-managed assets to ensure all content reflects the company’s commitment to professionalism and legal integrity.
Community & Contributor Ecosystem
- Build relationships with photographers, ranchers, and cultural voices to ensure diverse representation and authentic storytelling.
- Develop programs and materials to onboard young content creators and contributors statewide.
- Create contributor guidelines, briefs, and brand-aligned storytelling playbooks.
Qualifications
- A people person who makes authentic connections and finds common ground with a wide variety of people.
- Deep appreciation for Texas land, culture, and community — and the ability to convey those values with nuance and respect.
- Experience in editorial direction, content strategy, or media production — ideally within lifestyle, outdoor, travel, or culture sectors.
- Strong editorial judgment and an eye for premium, cinematic storytelling.
- Experience creating content through the complete lifecycle of video and photo production and cross-platform storytelling (short-form, social, long-form, and documentary).
- Deep understanding of creating content for social media platforms including best practices, and format requirements.
- Experience creating and overseeing content that maintains editorial integrity.
Ideal Candidate Traits
- Equally comfortable getting into the literal weeds of Texas life on a cattle ranch or in the kitchen talking shop over a great bottle of Bourbon.
- Has a network of Texas-based photographers, writers, and cultural contributors.
- Both creative and operational — able to dream up story ideas, go out and shoot photo/videos, edit, and manage a pipeline of content efficiently.
- Curious, resourceful, and self-directed.
- Highly accountable and detail-oriented. Able to maintain the highest standards of quality while also managing multiple stories and contributors at once.
- Understands that great storytelling depends as much on process, consistency, and follow-through as it does on creativity and meaningful connection.
- Brings strong editorial standards while being adaptable in a startup environment.
- Comfortable operating in ambiguity and helping build systems from the ground up.
Compensation
- Competitive salary commensurate with experience and the level of responsibility this role carries in shaping the voice and integrity of TexasRanches.com.
- Flexible work environment, with expected travel for events, interviews, and field production.
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Application Question(s):
- We’re big believers in using AI for productivity, but for this job, we want to hear your voice. Do you agree that your answers will be 100% authentic and written entirely by you?
- Please share a link (or links) to your portfolio or past projects that best show your creative or editorial style.
- Tell us about your background and any ties to Texas culture in three sentences or less.
- Canyon & Co. is a boutique media brand that tells stories about life off the beaten path in the American West, you’ve been asked to find a story worth telling. What kind of story would you feature first, and how would you tell it?
- How would your peers describe you in just three words.
- Finish this sentence: “You know you’re in rural Texas when ____.”
- Scotch & Steak, Bourbon & BBQ, Tequila & Tacos, Beer & Brats, or Wine & Pasta? Or… make up your own. No wrong answers.
- At Red River Outfitters, a fictional outdoor lifestyle company that celebrates rugged adventure and craftsmanship, you’ve been asked to grow their online audience through storytelling. If you could only use one social platform for six months, which would you pick and why?
- Just for giggles, what is your go-to gas station snack on a Texas road trip, and which town are you stopping in to get it?
Work Location: Hybrid remote in San Antonio, TX 78220
