Senior Copywriter for Advertising Branded Content (Freelance Part-Time)

The Christian Post • Part-time • Washington, District of Columbia, United States • $60.16k - $84.22k / year • 4d ago

Senior Copywriter for Advertising Branded Content (Freelance Part-Time Remote)

[Job Description]

We're seeking a highly creative and experienced Freelance Senior Copywriter who excels at understanding client needs and translating them into compelling content across a variety of formats. You'll be responsible for crafting everything from concise ad copy to in-depth branded content, ensuring each piece resonates with target audiences and aligns with client objectives. You'll play a key role in online client meetings, collaborate closely with design and marketing teams, and conduct thorough research to inform your work. Your expertise in the Christian industry, coupled with exceptional writing and communication skills, will be instrumental in driving successful campaigns. You will work closely with and follow the guidance of the Content Marketing Manager.

[Job Responsibilities]

Establish a deep understanding of client needs and objectives by conducting online meetings, engaging in direct communication, and managing email correspondence effectively.

Develop diverse content formats, including short ad copy, social media posts, website content, and long-form branded content.

Craft persuasive and engaging copy that resonates with target audiences and effectively communicates client brand messages.

Participate in online client kick-off meetings with the Content Marketing Manager, ensuring content aligns with client brand voice and strategic objectives.

Conduct in-depth research on target audiences, brand messaging, and industry trends to inform creative strategy.

Collaborate with the design team to seamlessly integrate copy and visuals.

Proactively contribute to creative brainstorming sessions and generate innovative concepts.

Present creative concepts and copy effectively to clients, incorporating feedback and revisions as needed.

Ensure accuracy and clarity through meticulous proofreading and editing.

Follow the Content Marketing Manager’s feedback and direction when needed.

[Requirements]

Bachelor's degree in Advertising, Marketing, Communications, or a related field.

Minimum 5 years of copywriting experience within an advertising or marketing agency.

A compelling portfolio showcasing a range of copywriting skills. Applicants must provide a robust portfolio showcasing diverse and compelling copy across various mediums, demonstrating creativity, strategy, and results-driven writing.

Proven experience writing for Christian industry clients (samples required). Please submit samples of your work, including but not limited to: Display Banners, Native Ads, Email Newsletter Ads, Dedicated E-Blasts, Facebook Ads, Podcast Ad Scripts, Social Media Ads, and Branded Content. Our ad products and services can be viewed here: [link].

Exceptional writing, editing, and verbal communication skills.

Demonstrated ability to work independently and collaboratively in a remote environment.

Strong attention to detail and a passion for creative ideation.

Candidates must demonstrate strong client relationship skills, including the ability to collaborate effectively, understand client needs, and deliver tailored solutions that exceed expectations.

Works with: Content Marketing Manager, Designers, Strategic Partnership Managers, Account Manager, Ad Ops, Developers, and others as needed