Paid Search (PPC/SEM) Specialist

Atypic • Full-time • Charlotte, North Carolina, United States • $50.63k - $74.38k / year • 1w ago

The Basics

At a Minimum

Atypic is a Charlotte, NC multidisciplinary digital marketing and brand development agency doing kick-ass work for some amazing brands and people. We are currently seeking a talented Paid Search Specialist to join our creative team.

Location Charlotte, NC
Job Type Full Time
Education Relevant Coursework
Experience 2-3 Years

The Rundown

Our Environment:

We are a small team of creative problem solvers who work with brands across various industries, both locally and nationally. Our team’s extensive list of capabilities includes design, development, marketing, and brand strategy, but that just scratches the surface. We live by a “work hard, play hard” mentality and hold each other accountable for both. Our team members engage in a creative and collaborative effort to produce spectacular work while maintaining a healthy work/life balance.

The Perks:

Hybrid - In Office Tuesday, Wednesday, Thursday
Flexible Work Schedule
Potlucks, Lunch & Learns, and Company Outings
Health Insurance Coverage Including Dental and Vision Plans
Generous Vacation Policy Including Floating Holidays and Sick Days
401K with Company Match
Support for Professional Development Opportunities

The Rundown:

We’re looking for a detail-oriented and results-driven PPC Specialist to join our digital marketing team. This role is responsible for planning, executing, and optimizing paid search campaigns across Google Ads for a wide range of clients in different industries. The ideal candidate will have experience managing multiple accounts, strong analytical skills, and broader digital marketing strategies.

Plan, build, and manage paid campaigns in Google Ads across Search, Display, Shopping, YouTube, and Performance Max.
Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
Monitor campaign performance, optimize bids and budgets, and ensure KPIs are being met or exceeded.
Analyze performance data, create reports, and provide actionable insights to internal teams and clients.
Prepare and speak in monthly client reporting calls, clearly communicating results, optimizations, and strategic recommendations.
Collaborate with content, design, and account teams to align ad copy and creative with campaign goals.
Stay up to date on Google Ads best practices, new features, and industry trends.
Assist with landing page recommendations and CRO strategies through onsite heatmap tracking to enhance campaign effectiveness.
Support SEO initiatives when needed, including basic keyword research, on-page SEO, and technical collaboration.
Contribute to overall digital marketing strategy and brainstorming sessions.

Skills To Pay The Bills:

2+ years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, etc.)
Experience working with Google Analytics 4 (Google Tag Manager and Looker Studio is also a plus!)
Strong analytical skills and proficiency with reporting tools
Familiarity with SEO principles and digital marketing fundamentals
Google Ads certifications (preferred)
Strong communication, public speaking, time management, and organizational skills

Apply Now

If this sounds like the right team environment for you, we want to hear from you! Send us your resume along with a link to your portfolio website or a digital pdf with your most impressive work. We’d also like to know why it’d be a mistake not to hire you. Points for creativity.

Tell us about Yourself

This is an on-site position. Please do not apply if you are interested in freelance work or you are Headhunting.

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