Content Manager

Temple University • Full-time • Philadelphia, Pennsylvania, United States • 4w ago

Grade:T26

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Summary:

Utilizing a deep understanding of audiences and a foundation of marketing and communication principles, the Content Manager is responsible for the discovery, planning, and development of marketing and communication content in coordination with Lewis Katz School of Medicine (LKSOM) marketing and communication leadership. In collaboration with the Director of Marketing and Communications, Content Strategy, the position develops an overall content strategy, ensuring messaging alignment, and manages the production of data informed audience-based content across all marketing channels. Additionally, as the lead writer and editor for LKSOM the incumbent will be responsible for producing executive communication materials for the Dean. Plays a leadership role in the TU brand alignment and web projects. Provides content review for other projects as needed. This position requires a high level of creativity, analytical skills, and an in-depth understanding of LKSOM target audiences. Performs other duties as assigned.

Essential Functions of Position

Oversees content strategy, developed in collaboration with colleagues, designed to distinguish Temple and compel action leading to enrollment and retention, reputation and engagement.

Translates content strategy into compelling brand experiences for audiences across channels. Socializes content strategy and messaging among colleagues and partners.

Manages end-to-end content production for specific channels, including strategy, messaging, coordination w. design and multimedia, planning, assigning, editing, and writing.

Ensures the end content experience, illustrates and promotes the LKSOM brand and strategic priorities and carries out the division’s campaign and audience engagement goals.

Works closely with the marketing and communication team to understand audiences, segment outreach, identify opportunities and challenges, and measure outcomes.

Manages freelance writers and graphic designers.

Leads the production of high-quality, actionable, and brand-aligned content.

Gathers and develops valuable, usable, digestible, actionable, shareable, and findable content designed to tell the Temple story.

Produces a broad range of content styles and types, with a strong emphasis on high-quality, effective marketing copy.

Generates ideas to tell stories in innovative and visually appealing ways.

Customizes content for various audiences, platforms, and purposes in conjunction with marketing and social media teams.

Contributes to and upholds the department’s editorial vision and plan, as well as the university’s brand, editorial standards and style.

Researches, writes, and fact-checks content.

At Temple, you will find it easy to fit in while staying true to yourself. We value what makes each employee unique and strive to maintain a culture of diversity and inclusion. As an employee, you will enjoy our collaborative team-based culture that values innovation and creativity.

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Required Education & Experience:

Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field and at least four years of related experience, preferably in higher education marketing. An equivalent combination of education and experience may be considered.

Required Skills & Abilities:

Values positivity and models a solutions-oriented approach.

Must have a firm grasp of grammar and content best practices, and be skilled, accomplished, and persuasive writer.

Must have demonstrated copyediting and proofreading experience.

Develops accurate, compelling content quickly when needed; juggles multiple priorities; follows

production schedules and meets deadlines.

Ability to pay thoughtful attention to detail.

Ability to multitask efficiently and problem-solve creatively.

Works successfully within a cross-functional, interdisciplinary, research-driven, and goal-

focused Environment.

Excellent communication and interpersonal skills, including the ability to maintain cooperative

working relationships with supervisors and colleagues.

Demonstrated proficiency with content management systems, tools, and platforms.

Demonstrated knowledge of digital media and its culture, trends, and best practices.

Knowledge of advertising best practices.

Preferred:

Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field and at least five years of related experience, preferably in higher education marketing.

This position is assigned a hybrid work arrangement (on-campus and remote), the duration of this hybrid work arrangement is at the discretion of Temple University and the Department.

Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

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