About Us

We are a growing marketing Syracuse-based agency focused on helping businesses build strong, authentic connections with their audiences. We value creativity, consistency, and results-driven strategies.

Position Overview

We are seeking a creative and organized Social Media & Content Manager to oversee and execute our clients’ social media presence. This role will focus on content planning and day-to-day platform management to drive engagement and brand growth.

You will work with the agency’s creative and account management teams, addressing and providing effective and results-driven solutions for a variety of clients' weekly social media campaigns.

This role requires an estimated investment of 10-16 hours per week. Perfect for an individual already maintaining social media campaigns for others, media strategists seeking additional income streams, and for those looking for additional work that offers flexibility in hours.

Key Responsibilities

Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok
Organize, plan, create, and schedule engaging content aligned with brand voice, standards, and goals
Write compelling captions, content, and calls-to-action
Maintain a content calendar and ensure consistent posting
Ability to think and plan strategically
Monitor engagement, respond to comments/messages, and build community
Analyze performance metrics and adjust strategies accordingly
Stay current with social media trends, tools, and best practices
Collaboration with internal account management and creative team members on campaign strategy and client needs

Qualifications

Experience managing social media accounts for businesses or brands
Strong understanding of current social media trends and platforms
Strong writing and communication skills
Basic graphic design skills or an eye for visual composition and detail
Knowledge of paid and organic strategies and planning
Asset management and organization skills
Experience working within the Vista Social campaign management AI-based platform or willingness to learn.
Familiarity with or hands-on experience with generative AI technology and various models
Highly organized with the ability to manage and monitor multiple accounts/projects
Creative mindset with attention to detail
Ability to craft ad copy and content
Professional communication, reliability, and competency skills and abilities
Comfortable working with and communicating directly with clients

Preferred (but not required)

Experience working in an agency environment
Basic familiarity with scheduling and analytics tools (e.g., Hootsuite, Later, Meta Business Suite)
Basic video editing skills. Development and production of short-form video content (Reels, TikToks, Shorts)

What We Offer

Flexible hours availability & scheduling within a hybrid work environment
Part-time schedule with potential to transition into a more involved/ full-time role
Compensation based on experience
Opportunity to grow with a small, dynamic team

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Social Media Manager