Marketing Manager needed for a contract opportunity with Yoh Scientific’s client located in Redwood City, CA.

This position is for a major food company, and the ideal candidate would be someone with a 7+ years’ experience of proven, hands-on event planning and logistics management.

Shift: Monday through Friday, 1st shift.

Responsibilities

Oversee & manage all external facing events and activations for Impossible Foods. The EE&A function will NOT be responsible for internal events.
Set measurable KPIs for effective brand activations and product launch moments.
Develop and implement an annual event and experiential strategy and calendar constructed with cross-functional collaboration to support all parts of the external facing business.
Lead measurement and evaluation of experiential marketing activities and analyze results to determine program ROI and impact on building long term brand equity.
Function as an internal & external thought leader by offering best in class expertise for all aspects on experiential marketing to engage consumers and customers.
Collaborate with cross functional business partners to deliver high quality, impactful brand experiences for diverse target audiences.
Provide event management and proactive consultation for internal and external business partners throughout program development and execution.
Develop sales lead generation success tracking and ROI measurement for all B2B events.
Oversee all event planning estimates for project scope, schedule, and resource requirements, ensuring programs are properly budgeted, estimated, and scheduled.
Establish criteria for sourcing external vendors and activation partners.
Develop training standards that educate internal and external partners/brand ambassadors to act as representatives of the Impossible Foods brand and mission at all events.
Build brand event standards and activation playbooks for international partners to ensure global brand synchronicity.
Scale activations in the North America market through the development of an Impossible Ambassador program and Field Marketing function.
Manage large program and event specific budgets, providing detailed analysis for all events and ongoing programs.
Be a student of trends, competitors, and culture, providing vision and direction on activation programming that will place the Impossible Foods brand to the center of food, arts and culture.
Attend and speak at industry trade shows and be a spokesperson for company.

Qualifications

7+ years’ experience of proven, hands-on event planning and logistics management
Bachelor's degree in related field
Experience facilitating large scale, global brand events
Ability to work and thrive in a fast paced, dynamic environment, under tight deadlines
A love for culture, learning new ways of doing things and being a brand ninja
Ability to travel and work flexible hours as needed
Experience in resourcing and managing freelance contractors and agencies
Strong analytical and organization skills
Excellent verbal and written communication skills
Excellent relationship management and interpersonal skills, with the ability to work closely with high profile partners and large customers
Deep experience in both B2B and B2C events and experiential marketing

Opportunity is Calling, Apply Now!

Contract: 6-month contract with possibility of extension and/or conversion
Pay rate: $65 - 68 per hour depending on experience, W2.
Recruiter: Ery Baniqued
What’s In It For You?
We welcome you to be a part of one of the largest global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you.

Medical, Dental & Vision Benefits
401K Retirement Saving Plan
Life & Disability Insurance
Direct Deposit & weekly ePayroll
Employee Discount Programs
Referral Bonus Programs

Yoh makes finding and applying for jobs simple. Partner with Yoh to find the right opportunities across multiple industries in the US and UK. Find out more here!

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities [1]to contact us if you are an individual with a disability and require accommodation in the application process.

Links:
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[1] https://www.yoh.com/applicants-with-disabilities
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