About the Company

YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth opportunities in China.

About the Role

We are seeking a Marketing Manager based in California to support project-based collaboration with international lifestyle, beauty, wellness, fragrance, fashion, and emerging consumer brands.

The role is particularly suited to professionals who understand consumer culture, social media, creators, community-driven brand building, and how international brands can translate their marketing strategies into new markets.

Responsibilities

Identify emerging lifestyle, beauty, wellness, fashion, and consumer trends.
Provide insights into social media, creator, content, and community marketing strategies.
Evaluate U.S. brands with potential for China-market development.
Contribute to discussions around localized campaigns, content strategy, and market-entry planning.
Support strategic partnerships and selected international brand-growth projects.
Provide insights into California consumer behavior and emerging brand-building models.

Qualifications

Experience in marketing, lifestyle, beauty, wellness, fragrance, fashion, or consumer brands.
Strong understanding of social media, creators, content, and community-led brand building.
Experience working with emerging, founder-led, or international brands is preferred.
Strong understanding of consumer behavior and contemporary brand marketing.
Existing relationships within the California lifestyle, beauty, fashion, or consumer-brand ecosystem are an advantage.
Strong communication and cultural awareness.

Required Skills

Marketing Strategy
Consumer Insights
Social Media Marketing
Content Strategy
Influencer & Creator Marketing
Brand Marketing
Market Expansion
Strategic Partnerships

Remote, contract-based and project-oriented.

Equal Opportunity Statement

YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.

Yibi Hantang | China Lifestyle Extension Partner

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