About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Creative Director, Art do at WPP Production?

This Freelance Creative Director leads the visual creative vision for a campaign from concept through final delivery. In this role, you'll partner closely with a Copy lead to shape the creative, guide the team and vendors, and ensure every asset meets premium, TVC-level craft. You'll collaborate directly with a high-profile consulting/technology client to bring an aspirational story to life-balancing human and AI-driven capabilities-across a flagship digital experience and social cutdowns.

Key Responsibilities

Own the end-to-end visual direction for a suite of premium films/videos, from kickoff through launch
Partner with a Copy lead to develop and refine concepts, scripts, storyboards, and creative treatments
Lead client presentations and working sessions; incorporate feedback while protecting the creative integrity and production quality
Direct production: oversee shot lists, casting/talent considerations, locations, wardrobe/props, and overall on-set creative direction
Creative direct post-production, including edit, color, sound, VFX, and motion; ensure final work achieves TVC-quality standards
Creative development and guidance of supporting visual elements, including light UI/interface representations of an AI tool, in collaboration with a motion designer
Ensure consistency of look, feel, and narrative across the hero videos and social cutdowns
Manage timelines and creative workflows in partnership with producers and project leads to hit key milestones
Develop compelling visual narratives that consistently reinforce brand identity and guidelines
Engage directly with clients on strategic initiatives to define and articulate key narratives

Requirements

Proven experience as a Creative Director and/or Art Director leading TVC-quality film/video work (concept through delivery)
Strong visual craft with a premium, aspirational sensibility and the ability to translate complex ideas into clear, human-centered stories
Hands-on experience directing shoots (on set) and leading post-production through final delivery
Comfort partnering with a senior Copy lead and working as a tight concepting team
Experience creating multi-format video deliverables (hero films plus social cutdowns/variations)
Ability to work directly with a sophisticated enterprise client and confidently lead creative conversations and presentations
Bonus: familiarity with UI/interface design principles and/or directing motion design involving product UI elements
Strong portfolio demonstrating cinematic storytelling, high production value, and end-to-end leadership
Availability to be fully dedicated to the project through launch
Experience developing and executing B2B corporate video content

The pay rate for this position at the time of this posting may range from $48 to $100 an hour. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

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Why work here:
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Please contact careers@wppproduction.com if you need the job advert or form in another format.

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