Job description: Business Development Manager

Position Type: Permanent Full-time

Location: Great Lakes Region USA (remote)

Compensation: $70,000 - 80,000 + uncapped commission

AI use during the recruitment process: Yes

Position Overview

Our client in the packaging industry is looking for a Business Development Manager to drive new customer acquisition and build presence within the CPG market. This is a high-impact, new business role focused on identifying, engaging, and winning new CPG brands. You will be responsible for building your own pipeline, closing new accounts, and helping expand our footprint in a rapidly growing market.

Key Responsibilities

Identify, target, and acquire new CPG customers across North America, prioritizing opportunities in Great Lakes Region of USA.
Conduct cold outreach via phone, email, LinkedIn, and other channels to generate new sales opportunities.
Build and manage a pipeline of qualified CPG prospects.
Schedule and attend in-person meetings and facility visits with prospects across Great Lakes Region of USA.
Present our packaging capabilities and develop custom packaging solutions based on customer needs.
Prepare proposals and negotiate pricing, contracts, and commercial terms to close new business.
Work closely with internal teams (estimating, production, and customer service) to ensure accurate quoting and smooth onboarding of new clients.
Maintain accurate records of activities, opportunities, and pipeline in CRM systems.
Represent us at industry trade shows, events, and networking events; and conduct pre-show prospect outreach and post-show follow-ups to convert leads and opportunities into new business.
Achieve or exceed monthly and annual new revenue targets.

Qualifications

3+ years of business development or new business sales experience in a B2B environment.
Strong preference for candidates with:
Experience selling to CPG brands, or
Direct experience working within the CPG industry.
Demonstrated ability to prospect, negotiate, and close new business.
Experience selling manufacturing, packaging, printing, or supply chain services is an asset.
Excellent communication, negotiation, and relationship-building skills.
Highly self-motivated with a strong hunter mentality and ability to work independently.

Requirements

Based in the Great Lakes Region of USA.
Valid driver’s license.
Access to a reliable vehicle for local client visits and prospect meetings.
Ability to travel locally within Great Lakes Region of USA, with occasional travel across North America as needed.

Key Traits

Entrepreneurial and results-driven mindset.
Comfortable with high-volume prospecting and cold outreach.
Strong consultative selling and problem-solving abilities.
Ability to build trust with procurement, operations, and marketing teams within CPG companies.

All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking “Apply Now.”The indicated pay range is a good‑faith estimate based on required qualifications, experience, training, and other factors permitted by law. It reflects the pay band established by the client company.

Actual offers may vary depending on skills, experience, geographic location, and expected work quality. Most candidates start in the lower half of the range. Pay history is not considered where prohibited by law. This information serves as a general guideline for compensation discussions.

To support a fair and efficient hiring process, we may use artificial intelligence (AI) tools to help review applications.

Our team carefully reviews all candidates, and AI is used only as a support tool—never as the sole decision-maker.

#CWS

Pay: $70,000.00 - $80,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: Remote

WilsonCTS

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