Position Overview

The Marketing Coordinator is responsible for marketing, advertising, public relations, graphic design, writing and event coordination to support the growth and expansion of Wildlife Safari.

Responsibilities

Publications, Website and Social Media

Design and write (or coordinate the design and writing of) print materials including appeals, newsletters, posters, annual reports, ads, brochures, signage and event publications

Coordinate mailing of print materials such as newsletters. Maintain various mailing list databases

Maintain and continue to develop website. Keep content up-to-date and dynamic.

Train and coordinate staff to update website and social media sites

Produce and distribute regular e-mail communications to maintain contact with members and encourage traffic to website

Track web stats, increase traffic, and work to improve search engine ranking

Oversee maintenance and development of social media (blogging, online social networks, photo and video communities, mobile technology) to increase Wildlife Safari’s visibility, membership, fundraising and attendance

Measure the impact of online tactics on overall marketing strategies

Manage relationships with external vendors, contractors, consultants and freelance talent as needed

Manage the organization’s image library (photos, archives, work samples, etc.)

Advertising

Manage advertising buys and placements, including newspaper, radio, television and bulletin boards. Oversee design of advertising campaigns and coordination of calendars
Track effect of ad campaigns on targeted goals (i.e. increase in attendance). Design systems to track effectiveness
Track and coordinate distribution of comp tickets, etc. Maintain records of all active discount offers and coupons, such as Groupon
Keep admissions and gate staff informed regarding special offers, coupons, etc.

Public and Press Relations

Develop engaging story angles; write and distribute press releases and media kits
Develop and maintain strong relationships with members of the press
Develop and maintain a media contact database
Manage and track distribution of Wildlife Safari brochures to tourism and other outlets
Assist staff in preparing for interactions with the media and maintain employee awareness concerning the importance of positive media relations. Encourage employees to identify new visibility opportunities to pitch to the media
Develop strategies to deal with confidential or sensitive issues as they arise
Conduct marketing/PR research. Stay updated on AZA marketing research

Qualifications

Must possess ability to juggle multiple responsibilities
Must have leadership and organizational skills
Outstanding customer service skills
Must be able to pass a drug test, including for marijuana
Candidates must agree to a background check
Self starter as well as a team player

Benefits

Health and dental benefits after 60 days
Aflac benefits
Free membership with reciprocal zoo
40% off in Restaurant and Gift Shop
Sick leave and paid time off
Vet and vehicle services at cost
Free animal encounters
Employee parties throughout the year

Applications will be accepted until position is filled.

Wildlife Safari is a drug-free workplace and applicants must pass a drug screen (including for Marijuana) prior to being offered a position.

Wildlife Safari will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other characteristic protected by federal, state or local laws. Wildlife Safari will not discriminate against any applicant for employment because of physical or mental disability in regard to any position for which the applicant is qualified.

Wildlife Safari

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Marketing Coordinator

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