Job Summary
NOTE: This is a full-time IN OFFICE position. REMOTE Work is NOT an option.

The Content & SEO Specialist at Waypost Marketing plays a crucial role in strengthening our digital presence and enhancing our clients' marketing strategies. This position focuses on content creation, content optimization, SEO, and digital marketing, working closely with Marketing Strategists, Marketing Coordinators, the Demand Generation Analyst, and the creative team to develop and implement comprehensive SEO and content strategies.

This role is perfect for someone who loves technical research and writing, diving into data, and shaping content strategies that not only rank but perform. You’ll take the lead on content strategy across a diverse client portfolio, with a strong focus on SEO and evolving search technologies, including SEO for AI-driven results.

Core Responsibilities

Content Creation & Optimization:
Produce and edit high-quality, engaging long- and short-form content for eBooks, websites, blogs, and other digital and print platforms.
Optimize existing content for SEO, conversion, and AI-readiness, incorporating best practices in metadata, internal linking, content structure, and readability
Conduct keyword research to identify high-impact target terms and variations for content planning and optimization
Ensure accuracy, topical relevance, and user value through in-depth research
Review and edit internal and client-facing content to maintain consistency with brand tone, voice, and optimization standards
Website Strategy & SEO Content Development
Analyze client Discovery documents to understand target audiences, marketing funnels, and strategic priorities
Perform competitor research to gather insights and inspiration for website architecture, webpage planning, and content themes
Develop keyword strategies to inform page titles, URL structures, and core content focus
Write strategic, conversion-oriented website content that aligns with user intent, SEO goals, and brand messaging
Industry Trend Monitoring & Strategic Input
Stay up-to-date with content marketing, SEO, and AI trends by following industry experts and attending webinars
Recommend new tools, frameworks, and approaches to ensure content efforts adapt to new trends, with special emphasis on AI and evolving search trends like Google’s Search Generative Experience (SGE) and other large language model-driven search behaviors
Performance Analytics & Reporting
Track keyword rankings and organic traffic performance using tools like Google Search Console and Semrush
Report and provide data-backed insights, clearly communicating performance to our internal marketing team and to clients
Team Collaboration
Manage freelance writers by conducting keyword research, providing detailed content guidelines, and editing their work for quality, SEO alignment, and brand voice
Collaborate with the design team to ensure content layout, visual assets, and UX/UI support organic performance
Participate in regular marketing meetings, planning meetings, and brainstorming sessions
Maintain open communication with all team members

Qualifications

Bachelor's degree in Marketing, Communications, or related field
Familiarity with content management systems, marketing automation tools, and CRM systems. HubSpot experience is a plus.
3+ years of experience in content creation, digital marketing, and SEO; a strong technical background is a plus
Excellent writing and editing skills across various content types
Strong SEO knowledge and experience with SEO tools, such as SEMRush
Awareness of AI’s impact on search and interest in staying on the leading edge of SEO and AI innovation
Analytical skills with the ability to interpret data and make recommendations
Excellent communication and documentation skills

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

401(k) matching
Flexible schedule
Health insurance
Paid time off
Parental leave
Professional development assistance

Experience:

marketing agency: 2 years (Preferred)

Ability to Commute:

Greenville, SC 29607 (Required)

Work Location: In person

Waypost Marketing

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Content & SEO Specialist