Marketing Operations Director - Drive Promotions
El Paso, TX 79902
Salary: 100,000 to 150,000 per year

About the Role

Drive Promotions is hiring a Marketing Operations Director to lead advertising operations, content production, project management and client service for our primary client, Viva Auto Group. This position manages the daily execution of all marketing activities and ensures campaigns are delivered on time, on budget and at a high standard.

This role is fully on site in El Paso.

Responsibilities

Advertising Operations

Manage all paid media (digital, social, search, OTT, traditional)
Monitor budgets, pacing, performance and reporting
Review and optimize live campaigns for accuracy and ROI
Coordinate with vendors, platforms and dealership teams

Content and Creative

Oversee production of photo, video, graphic and written content
Manage content calendars and approval workflows
Ensure brand consistency across all Viva Auto Group stores
Direct internal creators and freelance partners

Project Management

Run the full intake-to-delivery workflow for all marketing projects
Maintain timelines, track tasks and keep stakeholders informed
Remove bottlenecks quickly and hold teams accountable
Track KPIs and report results

Client Services

Serve as the primary daily contact for Viva Auto Group leadership
Translate business goals into actionable marketing plans
Provide weekly updates, reports and recommendations
Build strong, trust-based relationships with dealership teams

Team Leadership

Lead the internal Drive Promotions team
Assign responsibilities, improve processes and maintain high output standards
Assist with hiring, onboarding and performance management
Drive operational discipline and clear communication across the department

Qualifications

5 to 10 years experience in marketing operations, agency management or dealership marketing
Strong expertise in paid advertising and campaign optimization
Proven ability to oversee creative production
Excellent project management skills
Strong communication and client management abilities
Experience working with multi-location clients, preferably auto dealerships
Highly organized with strong follow-through
Must work in person in El Paso with monthly travel to Albuquerque, NM

Benefits

Competitive base salary
Bonus potential
Health, dental and vision insurance
Paid time off
Professional growth opportunities

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance

Work Location: In person

Viva Auto Group

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Marketing Operations Director