Company Overview:

We are a fast-growing, innovative company that is revolutionizing global health. At Vireo Systems and pH-D you will be on the ground-floor of an exciting fast-growing company that focuses on its core values and is passionate about improving the lives of people and pets by delivering premium, health products through world-class research innovation and manufacturing.

Position Summary:

The Creative Director leads the creative vision for a multi-brand health and wellness portfolio. This role translates brand strategy into compelling visual storytelling across categories and channels while ensuring cohesive, high-quality execution at every consumer touchpoint. The Creative Director builds and leads a high-performing in-house creative team, establishes scalable creative systems and standards, and partners with internal stakeholders and external agencies to deliver consistent, world-class creative that drives brand growth.

Role and Responsibilities:

Develop the overarching creative strategy aligned to brand, marketing, and business objectives
Define creative platforms, storytelling frameworks, and visual territories that drive differentiation
Partner with Brand and Marketing leadership to translate strategic priorities into creative roadmaps
Translate brand strategy into cohesive, high-impact visual storytelling across packaging, digital, social, retail, and experiential
Ensure consistent, elevated brand expression across all consumer touchpoints
Set and uphold creative standards, guidelines, and quality benchmarks
Oversee external agencies, freelancers, and production partners as an extension of the internal team
Define when and how to leverage external resources for scale, specialization, or speed
Provide strategic direction, feedback, and creative approval for external work
Own the creative budget, including agency, freelance, production, and tooling investments
Optimize internal vs external resourcing to maximize impact and efficiency
Track spend, forecast needs, and ensure alignment with business priorities
Design and evolve creative processes, workflows, and governance models
Implement systems for briefing, prioritization, approvals, and asset management
Introducing tools, templates, and scalable frameworks to increase speed and consistency
Drive continuous improvement of the creative function as the business grows
Balance big-idea thinking with executional rigor and timelines
Guide channel-specific creative adaptation and testing
Incorporate performance insights and consumer feedback into creative evolution
Lead, mentor, and develop a team of two, including hiring, onboarding, performance management, goal setting, and ongoing coaching
Establish clear roles, workflows, and performance expectations to ensure alignment, accountability, and effective execution
Foster a high-performing, collaborative, and growth-oriented team culture that encourages creativity, development, and continuous improvement
Identify evolving talent needs and contribute to future team structure and capability planning
Other assigned duties as needed

Requirements:

Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, Marketing, Advertising, or related field (preferred).
10–15+ years in creative leadership, design, or art direction (CPG, wellness, beauty, or lifestyle preferred)
Proven experience leading and scaling creative teams
Demonstrated ability to develop creative strategy and brand storytelling frameworks
Experience managing agencies, freelancers, and creative budgets
Strong understanding of design systems, content creation, and multi-channel execution
Comfortable operating in fast-paced, high-growth environments with ambiguity
Proven ability to influence decision-makers, pursue support for ideas, and achieve win-win outcomes in complex situations.
Leverage analytics to drive strategic recommendations and business growth.
Develop marketing plans, coordinate projects, manage team activities, and meet deadlines within budget.
Effectively manage and organize multiple projects at once while ensuring seamless execution.
Ability to think strategically to drive long-term brand growth, then translate and execute into an impactful marketing initiative.
Exceptional presentation skills, able to communicate effectively at all organizational levels, with the ability to present information clearly to diverse audiences.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook); NetSuite (a plus).
Capable of reading, analyzing, and interpreting business data, including reports, periodicals, and technical documents.
Demonstrate a proactive approach, taking on additional responsibilities and embracing opportunities for growth and development.
Prioritize and organize tasks effectively, ensuring timely completion and resource allocation.
Travel for this role may be required up to 30%

Physical Demands / Work Environment:

Must be able to sit/stand for 8 hours
Walking, bending, light lifting to 25 lbs

Compensation + Benefits:

Base salary + bonus based on company and personal performance
Medical, Dental, Vision and Supplement insurance programs with company assistance
401(k) with company match
Paid Time off, Paid Holidays

Vireo Systems, Inc.

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Creative Director