Job Title: Marketing Strategist

Company: Vaerus Jet Sales

Location: Topeka, KS

Type: Full-time

Reports to: Executive Leadership

About Vaerus Jet Sales

At Vaerus Jet Sales, we simplify the complexities of aircraft transactions. With over two decades of experience, we guide our clients through buying or selling aircraft with transparency, integrity, and a commitment to doing things the right way. Our name, derived from Latin, means right, true, and real—reflecting our core values. We believe that private aviation is a practical solution for business growth and personal convenience, not a status symbol. Our team provides a seamless experience, ensuring that our clients can focus on their goals while we handle the details.

About the Role

We’ve outsourced our marketing efforts in the past but are now ready to bring marketing in-house and build a high-performing, scalable function—starting with Vaerus Jet Sales. We’re looking for a hands-on marketing leader who can build from the ground up, set the strategy, execute campaigns, and know when to outsource versus scale internally.

This is a rare opportunity to shape the marketing foundation of a fast-growing company. You’ll work directly with company leadership to bring consistency, clarity, and momentum to our messaging, brand presence, and client engagement strategies.

What You’ll Do

As our first internal marketing hire, the Marketing Strategist will:

Own and develop our marketing strategy
Execute and optimize campaigns across digital and traditional channels
Partner with leadership to align marketing with overall business goals
Build reporting dashboards to track performance (lead quality, CAC, ROI)
Manage outsourced partners and freelance contributors
Develop our brand voice and storytelling
Collaborate with sales to support lead generation and conversion
Identify, implement, and manage marketing tools and systems
Travel as needed for aircraft shoots, industry events, or key partner collaborations (~10-15% expected)

What Success Looks Like (12–18 Months):

Clear and consistent brand presence across all channels
Measurable pipeline contribution from marketing-led initiatives
Efficient use of freelancers/contractors with clear ROI
A defined plan to scale the internal team as needed
A marketing dashboard leadership can understand and trust

Ideal Candidate Profile:

5+ years of experience in marketing, ideally in high-consideration sales or professional services
Has built or rebuilt marketing at a small to mid-sized company
Strong in digital strategy (SEO, paid, email, content, website optimization)
Confident managing freelancers and vendors
Strong communicator who can educate non-marketing leadership
Comfortable both planning and doing

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

401(k) matching
Health insurance
Paid time off

Schedule:

Monday to Friday
Weekends as needed

Work Location: In person

Vaerus Aviation

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Marketing Strategist