Sr. Web Content Specialist

Job Summary

University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We're looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search.
This role is ideal for someone who combines creativity and technical expertise. We are looking for someone who understands how great content, SEO strategy, and user experience come together to serve our patients and strengthen our U of U Health's online presence.
You will manage complex web portfolios, collaborate with marketing and communications colleagues (UX specialists, SEO analysts, content strategists, designers, and others), and partner with clinical teams to support service line goals and priorities.
Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.

Why Join Us
At University of Utah Health, you'll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You'll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities
Search Engine Optimization Specialist, III

Manage web portfolios and develop content strategies for clinical service lines and institutional priorities.
Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance.
Build and maintain site pages using an enterprise-level content management system (e.g., Drupal, WordPress).
Conduct content audits and keyword research to inform updates and new content opportunities.
Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience.
Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment.
Educate colleagues and partners on web content standards, editorial processes, and best practices.
Represent the web content team at meetings and presentations, sharing insights and recommendations.
Develop and execute search engine marketing (SEM) strategies, including paid search and social campaigns.
Monitor and report on SEO/SEM performance to inform continuous improvement.

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience). Search Engine Optimization Specialist, III: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.

Demonstrated experience in web content creation, editing, and SEO optimization for large-scale websites.
Proven ability to manage multiple projects and deadlines in a complex organization.
Strong command of grammar, brand voice, and style consistency.
Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress, etc.).
Ability to collaborate effectively with technical and non-technical partners as well as senior-level stakeholders.

Preferences

Experience working within a large healthcare or academic institution.
Strong understanding of plain language, health literacy, and accessibility best practices.
Advanced knowledge of search engine optimization (SEO) and marketing strategies (including GEO/AEO).
Familiarity with HTML and web publishing workflows.
Analytical mindset with the ability to translate data into actionable content insights.
Passion for creating content that is both user-centered and aligned with organizational goals.

Special Instructions

Requisition Number: PRN43502B
Full Time or Part Time? Full Time
Work Schedule Summary: Hybrid (1-2 in-office days/week)
Department: 01442 - Web and Interactive Marketing
Location: Campus
Pay Rate Range: $65,000-$80,000
Close Date: 2/4/2026
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/192177

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Sr. Web Content Specialist