We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

Capitol Records is looking for a Viral Content Coordinator who lives at the pulse of music, culture, and the internet. This role is all about spotting the spark before it becomes a wildfire and turning artist moments into cultural moments.

You’ll work closely with artists, marketing teams, and creatives to craft content that travels fast, feels authentic, and resonates with fans. From TikTok trends to release rollouts, you’ll help shape how our artists show up in the world, one scroll-stopping post at a time.

How You'll CREATE

Support administrative operations for the team, including coordinating projects, maintaining records, and assisting with day-to-day team needs.
Process invoices, track campaign activity and budgets, and maintain accurate reporting and documentation across team initiatives.
Track emerging trends across TikTok, Instagram, YouTube Shorts, and other platforms, with a sharp focus on music-driven moments
Identify opportunities to amplify Capitol Records artists through viral formats, sounds, and conversations
Concept and execute short-form content ideas that align with artist identity and campaign strategy
Collaborate with digital marketing, A&R, creative, and artist teams to capture and produce content in real time
Write compelling captions, hooks, and scripts that drive engagement and sharing
Support content creation during key moments including releases, live events, and cultural spikes
Analyze performance data (engagement, shares, watch time) to inform future content decisions
Maintain agility in a fast-moving environment where timing is everything
Support processing and tracking of third-party and vendor invoices.

Bring Your VIBE

1–3 years of experience in social media, digital content, or music/entertainment marketing
Strong understanding of TikTok and short-form video ecosystems, especially how music trends evolve
Passion for music and familiarity with current artists, genres, and fan communities
Proven ability to ideate and execute content quickly without losing quality or brand alignment
Excellent writing skills with an ear for tone, voice, and cultural relevance
Experience with video editing tools (CapCut, Adobe Premiere, etc.) preferred
Ability to balance reactive content with planned campaigns

What Makes You Stand Out

You’ve helped break a song, trend, or moment on social
You instinctively understand what makes fans engage, remix, and share
You’re fluent in fan culture, stan communities, and creator ecosystems
You can translate an artist’s identity into content that feels native to each platform
You move fast, think visually, and stay curious

Success In This Role Looks Like

Driving viral moments that amplify artist visibility and streaming growth
Creating content that fans engage with, recreate, and spread organically
Helping position Capitol Records artists at the center of cultural conversation
Contributing to measurable growth across social platforms and fan engagement

Perks Playlist

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category

Administrative

Salary Range

$40,520 - $55,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Universal Music Group

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Coordinator, Viral Content