Freelance Brand Strategist & Creative Director (Part-Time / Contract)

Job Description:

We’re looking for a Brand Strategist & Creative Director to help establish and refine Tsukuru’s brand identity, creative strategy, and marketing approach. This role will focus on developing a cohesive brand communication strategy, content creation framework, and advertising mechanics to help Tsukuru stand out in the fast-casual sushi market.

Key Responsibilities:

1. Communication Strategy (Brand Identity & Positioning)

Identify intersections between Tsukuru’s target audience, product, and market positioning

Define brand values, mission, and creative principles that shape visual communication

Develop two brand concept approaches with clear ideas, mood boards, and positioning statements

Optimize branding and content strategy to fit within budget constraints

Provide visual brand guidelines and find comparable brand inspirations

Offer recommendations for viral marketing tactics, influencer collaborations, and promotion strategies

2. Creative Strategy (Content & Advertising)

Develop mood boards for product photography and marketing content

Create a framework for content mechanics, including image-based, viral, and interactive marketing strategies

Outline 5–10 content scenarios per marketing category (social media, advertising, engagement strategies)

3. Naming & Messaging

Develop brand and product naming concepts aligned with brand identity ( if necessary ).

Job Types: Part-time, Contract, Temporary

Pay: $35.00 - $75.00 per hour

Expected hours: 10 – 20 per week

Ability to Commute:

Los Angeles, CA 90048 (Required)

Ability to Relocate:

Los Angeles, CA 90048: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Los Angeles, CA 90048

Tsukuru

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