At TRIO, we are making our mark! We are humbly confident professionals who show up every day to work hard, enjoy life and make a difference. We believe relationships are intentional, and an amazing culture does not happen by accident.

This role is responsible for planning, developing, implementing and managing the organic social media presence for TRIO and its clients. The social media specialist will create and share a brand personality by being an exceptional storyteller who generates buzz and inspires an online community. This position will start conversations on behalf of the brand, cultivate engagement and build loyalty with followers.

In this seat, you will be accountable for:

Be an expert in all social media platforms and options necessary for successful social media impact
Understand the client(s) target audience(s) and effectively present messaging in a way that supports overall social strategy
Conduct social media audits and competitive analyses to identify opportunities for improved content, engagement, audience growth and platform performance
Research and reciprocate client-specific business and industry trends
Develop client social media content pillars and define voice and tone for all platforms
Establish and monitor social media goals and key performance indicators (KPIs) aligned with client objectives, using performance insights to refine content strategy and improve results
Assist with the setup, optimization and ongoing maintenance of client social media profiles, ensuring accurate information, consistent branding and appropriate account access
Set up and monitor Google Alerts for all relevant accounts
Collaborate with clients and account managers to plan and execute social media strategies via content calendars that maintain a timely social media presence, creating strong engagement and measurable results
Monitor social media conversations, brand mentions and audience sentiment, identifying and escalating customer concerns, reputational risks or sensitive issues to the appropriate team members
Moderate and engage with key audiences on the client’s behalf to promote growth based on the client’s social media package
Create visual content libraries (i.e., JPEGs, animated GIFs, story images, etc.) that support the brand
Create compelling and interesting in-platform stories
Utilize The Creative Lab to create content for TRIO and its clients
Anticipate, plan and execute live video opportunities
Cultivate relationships with local and national influencers to support client and agency goals
Leverage all client and agency-generated content for social engagement
Identify and create audience profiles for social ads that support client goals
Develop and place social media ads when needed, based on campaign objectives and select ad formats that support campaign success
Utilize Meta Business Manager, TikTok Ads Manager, X Analytics and LinkedIn reports to monitor and analyze social media activity and ad performance in order to continuously adjust and improve
Support account managers and digital marketing specialists in the creation of monthly, quarterly and/or annual client reports as it relates to social media insight data
Collaborate in the setup of Planable accounts
Draft, schedule and update monthly social media content calendars and as-needed posts through the Planable scheduling platform
Monitor Planable for client edits and communications
Produce short-form video content (Reels), while customizing pre-designed Canva templates and coordinating with graphic designers as needed
Develop shot lists for and conduct on-site content collection, including but not limited to, client site visits, events, etc.
Research, test and apply AI tools into social media workflows to improve efficiency, content quality and performance
Attend weekly L10s, Quarterly Conversations and annual reviews (we run on EOS)
Collaborate across agency departments to integrate social media into broader marketing campaigns, including digital marketing, public relations, content marketing, events and fundraising initiatives

We are looking for individuals who are excited to show up and give it all they’ve got. Individuals who watch results, not the clock. Who are self-aware and honest with themselves and their teammates. People passionate about marketing and grateful for the opportunity to partner with organizations and businesses that want to be seen, be heard and be creative!

In addition to an insatiable desire to learn, to be successful in this role, you must have the following qualifications:

Bachelor’s degree in marketing, communications, social media or similar field
3-5 years social media management experience (agency setting preferred)
An obsession with social media
Excellent writing, editing (text/images) and oral communication skills
Excellent knowledge of leading social media channels (i.e., Facebook, X, LinkedIn, Instagram, TikTok, Snapchat, Pinterest, etc.)
Must be comfortable in front of the camera and prepared to make original content for the agency and its clients
Knowledge of social media advertising and platform analytics tools
Proficient in Meta Business Manager, Canva and platform-specific available tools
Comfortable creating custom images in a variety of styles for multiple clients
Understanding of GSuite and Microsoft Office software
Ability to develop, implement and manage multiple priorities and deadlines with a positive attitude
Highly organized with excellent attention to detail
Ability to work under pressure, in a fast-paced environment with competing demands, both alone and in a team environment
Resourceful self-starter able to generate concepts/ideas independently or with minimal direction
Dedicated to excellent customer service and willing to learn new skills
Basic phone video editing skills

Trio Solutions Inc. (TRIO)

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Social Media Marketing Specialist