About the Role

AFRM is seeking a strategic, highly organized, and culturally tapped Social Media Manager to lead the brand’s social presence, content strategy, affiliate ecosystem, and digital storytelling across channels. This role will own day-to-day social execution while helping shape the broader voice, positioning, and growth strategy of the brand.

The ideal candidate has a strong understanding of fashion marketing, social-first brand building, performance-minded creative, and community engagement, with experience translating trends into compelling content that drives both brand awareness and conversion.

Key Responsibilities

Lead AFRM’s social media strategy and execution across Instagram, TikTok, Pinterest, Facebook, and emerging platforms
Own social calendar planning, content strategy, copywriting, publishing, and channel coordination aligned with launches, campaigns, retail moments, and brand initiatives
Develop platform-specific content and creative strategies that balance brand storytelling, trend relevance, engagement, and performance
Write compelling social copy, campaign messaging, email concepts, and launch language that reflects AFRM’s tone of voice
Manage AFRM’s affiliate ecosystem including ShopMy, LTK, creator affiliate partnerships, and additional commerce-driven programs
Build and maintain relationships with influencers, creators, stylists, and talent teams while executing paid partnerships end-to-end
Partner closely with E-comm, Design, Sales, and Paid Media teams to ensure cohesive brand storytelling and high-performing creative across channels
Support campaign launches, pop-ups, experiential moments, and brand activations through real-time social coverage and digital amplification
Manage community engagement while staying ahead of emerging social trends, platform updates, creator behaviors, and cultural conversations
Develop recap reports and actionable insights to inform future content, campaign strategy, and growth opportunities

Qualifications

2-4 years of experience in social media, affiliate marketing, or brand marketing preferably within fashion, beauty, or a similar industry
Strong copywriting skills with experience writing for social, email, campaigns, and digital marketing assets
Deep understanding of social platform strategy, content trends, and performance marketing best practices
Experience managing affiliate platforms including ShopMy, LTK, Amazon Creator Connections, or similar ecosystems
Strong understanding of analytics and performance metrics across social and digital channels
Highly organized with the ability to manage multiple campaigns and deadlines simultaneously
Passion for fashion, culture, storytelling, and social-first brand building

Preferred Experience

Experience working within a DTC or contemporary fashion brand
Familiarity with content production workflows and creator partnerships
Experience supporting retail activations, experiential events, or pop-up marketing

Topson Downs of California, LLC

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Social Media Manager - AFRM