Our client is located in Central Houston and looking to add a Digital Marketing Specialist to their team on a 6-month Contract to Hire basis. This role offers a fully remote working schedule but must be located in the greater Houston area.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. The Digital Marketing Specialist will support the marketing team in effectively promoting its message across all digital channels. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.

Responsibilities:

Maneuver digital marketing campaigns through all areas of the project life cycle
Clearly understand and implement digital marketing campaigns which fit client needs
Provide analytical reporting of campaigns to stakeholders
Develop and implement digital marketing strategies
Monitor and optimize campaigns across various digital channels
Analyze performance metrics to improve campaign effectiveness
Collaborate with cross-functional teams to align marketing goals
Oversee the creation and management of content for online platforms
Stay updated with digital marketing trends and best practices
Prepare and present regular performance reports to stakeholders
Publish Press releases

Qualifications:

Bachelor's degree or equivalent
5+ years of experience in digital marketing
Proven track record of managing successful digital campaigns
Excellent analytical and problem-solving abilities
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Experience with SEO and SEM
Strong written, verbal and collaboration skills
Google Analytics
Ecommerce
Social Media Marketing
Marketing experience
Content Management Systems (CMS)
Email Marketing
PPC advertising
Data Analysis
Project Management

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Digital Marketing Specialist