The Content Writer (Technical & Creative) develops written content across multiple brands in the building sciences, health, wellness, and nonprofit spaces. The role creates clear, engaging content for social media, websites, blogs, and email and translates technical or research-based information into accessible messaging for varied audiences.

This is a writing-focused, collaborative role that works with designers, developers, and subject-matter experts. Content performance may be reviewed at a high level, but the role is not analytics or advertising-driven.

Primary Responsibilities

Content Development

Write clear, engaging content for social media, blogs, websites, and email campaigns.
Translate engineering, technical, or research-based information into approachable marketing copy.
Adapt tone and messaging for contractors, architects, engineers, consumers, donors, and other audiences.

Campaign, Website & Production Support

Draft email campaigns and assist with basic formatting and scheduling.
Prepare written briefs and content specifications for designers and web developers.
Support website updates and content quality checks.

Collaboration & Quality

Collaborate with internal teams to support accuracy, clarity, consistency, and on-brand content.

Skills And Qualifications

Strong writing and editing skills with close attention to detail.
Ability to write clearly from technical or research-based inputs.
Comfort collaborating in a team-oriented environment.
Organization, dependability, and ability to manage multiple projects.
Clear communication, good questions, and ownership of work.

Education & Experience

A degree in Marketing, Communications, Journalism, English, Public Relations or a related field.
Exceptional recent graduates with strong writing samples will be considered.
Strong portfolio or writing samples required.
Experience researching and translating technical or complex topics into clear, engaging content required
Experience publishing content in a CMS such as WordPress.

Preferred Experience

Familiarity with basic content performance metrics.
Experience in construction, engineering, healthcare, or research-heavy industries.
Professional writing experience.

Work Schedule

Full-time, Monday-Friday, in office in Durham, North Carolina.
Minimal to no travel.

Equal Employment Opportunity

The Steel Network, Inc. is an Equal Opportunity Employer committed to creating a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.

The Steel Network, Inc. - TSN

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Content Writer (Technical & Creative)