Job Description

We’re looking for a Director of Social Media, someone who works well in a fast-paced setting. In this position, you’ll be responsible for shaping and executing our social media strategy— advancing community engagement, reputation management and brand storytelling across all platforms. As part of one of the nation's premier pediatric health systems with a growing global presence, this leader ensures that every digital interaction reflects the organization's mission to improve pediatric health and well-being. You’ll lead a creative, data-driven team to deliver authentic stories, build trusted online communities and elevate the health system's voice as a national and international leader in pediatric care, innovation and advocacy.

Think you’ve got what it takes?

Job Duties & Responsibilities

Develops and implements a forward-looking social media strategy that supports enterprise goals in reputation, brand awareness, thought leadership, and community engagement
Leads the direction, tone, and visual identity of all enterprise-level social channels (e.g., Facebook, Instagram, LinkedIn, YouTube)
Fosters authentic, two-way engagement with patients, families, staff, and communities through meaningful content and dialogue
Lead proactive social listening to identify emerging issues, public sentiment and opportunities for engagement
Oversees creation of emotionally resonant storytelling that showcases the health system’s patients, clinicians, staff, research and impact
Stays ahead of digital trends, technologies, and audience behaviors to ensure the organization is a social media leader
Leads development of an integrated editorial calendar that aligns social media activity with organizational priorities, awareness campaigns, and key events
Defines and tracks key performance indicators (KPIs) for engagement, reach, sentiment and conversion across platforms

Skills & Requirements

Bachelor’s degree in communications, marketing, digital media, journalism, or related field required
Master’s degree preferred
10 years of progressive experience in digital communications or social media management, including at least 3–5 years in a leadership role, required

About Us

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.

Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children ’ s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children ’ s Hospital West Campus, a community hospital in suburban West Houston; Texas Children ’ s Hospital The Woodlands, the first hospital devoted to children ’ s care for communities north of Houston; and Texas Children’s Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children ’ s Health Plan, the nation ’ s first HMO focused on children; Texas Children ’ s Pediatrics, the largest pediatric primary care network in the country; Texas Children ’ s Urgent Care clinics that specialize in after-hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world. Texas Children ’ s Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.

To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.

Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

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Director of Social Media