Overview

We’re looking for a Marketing Specialist with a strong focus on social media, brand building, and digital marketing to support the development and execution of Marketing campaigns across organic and paid channels. This role plays a key part in campaign strategy and execution, helping drive brand awareness, engagement, and sales growth, while also supporting community and local marketing initiatives.

Reporting to the Marketing Manager, the person will support the planning and execution of marketing initiatives for U.S. store openings, promotional campaigns, and in-store communications. This role is responsible for helping deliver integrated marketing campaigns across both organic and paid channels, with a focus on strengthening brand awareness, customer engagement, and sales growth in the U.S. market.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES

Campaign Strategy & Execution

Collaborate with internal teams, cross-functional partners, and external agencies to plan and execute integrated marketing campaigns
Own end-to-end campaign delivery, including content planning, execution, optimization, and performance reporting
Track and analyze KPIs to drive data-informed improvements

Social Media & Content Development

Develop and manage social media strategy for general market and multicultural audiences
Create and oversee content across Instagram, TikTok, YouTube, WeChat, and RedNote
Conduct photo and video shooting, editing, and copywriting
Ensure content is culturally relevant, brand-aligned, and supports business objectives

Media, Influencer & Community Relations

Build and maintain relationships with U.S. media, influencers, freelancers, and community partners
Support media outreach, influencer collaborations, sponsorships, and industry events
Execute community activations to strengthen brand awareness and local presents

Digital & Paid Media

Develop and manage owned and paid media strategies across Google Ads, Meta, WeChat, RedNote, and other relevant platforms
Oversee media planning, budget allocation, execution, and performance tracking
Continuously optimize campaigns to maximize reach, engagement, and ROI

Event Activations

Plan and execute marketing and community events
Manage budgets, timelines, vendors, contracts, and on-site logistics
Ensure events align with brand standards and business goals

REQUIRED QUALIFICATIONS

bachelor’s degree in Marketing, Business Administration or related discipline from an accredited university/college
3 to 5 years of hands-on marketing experience across multiple channels, including social media, digital marketing, and performance-based campaigns
Strong content creation capabilities, including creative copywriting and short- and long-form video production/editing for social platforms
Experience leveraging AI tools and basic marketing automation workflows to improve efficiency and content output
Excellent written and verbal communication skills in English, with the ability to develop compelling marketing content and engage directly with customers. Fluency in Chinese, Filipino/Tagalog, Vietnamese, or Korean is highly preferred to support multicultural marketing initiatives
Established relationships with influencers and social media within the food retail, lifestyle, or business sectors are a strong assets
Self-driven and resourceful, with strong problem-solving skills, attention to detail, and the ability to work independently in a fast-paced environment
Able to work independently as well as in a team environment
Excellent verbal and written communication skills and demonstrates excellent time management skills

PREFERRED QUALIFICATIONS

Previous related work experience in a supermarket or grocery store prefer
Bilingual in English & Chinese, Spanish, Vietnamese, or Tagalog is preferred

PHYSICAL REQUIREMENTS

This position primarily requires the ability to remain in a stationary position at a desk or workstation for extended periods while using a computer and telephone
Ability to stand and walk for extended periods during store visits, events, and activations
Prolonged periods of sitting and working on a computer
Ability to lift and carry up to 25 pounds for event materials, marketing displays, or promotional items
.Ability to operate standard office equipment and basic photo/video production equipment
Ability to operate a computer, keyboard, and other office equipment, including printers, copiers, and telephones, requiring repetitive hand, wrist, and finger movements and fine motor control.

T&T Supermarket

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