Social Media Coordinator - Part Time

SYNC Performance exists to provide innovative solutions to the ski race community that empowers athletes to achieve their best.

Job Description

Social Media Marketing Coordinator - Part Time

Role Overview

The Social Media Marketing Coordinator at SYNC Performance is a part-time role responsible for supporting the planning, creation, and execution of SYNC’s social media and digital marketing efforts. This is a hands-on role for a creative and organized marketer who understands storytelling, content, and community building.

This role will help grow brand awareness, strengthen community engagement, and support product and campaign launches across social platforms. The Social Media Marketing Coordinator will work closely with the SYNC team to execute content calendars, support campaign development, analyze performance, and help ensure brand consistency across channels.

This role reports directly to the Senior Digital Content Manager and supports broader brand and growth initiatives.

Core Responsibilities

Social Media Management & Execution

Support day-to-day management of SYNC social channels including Instagram, TikTok, YouTube, Facebook, and emerging platforms
Schedule and publish content aligned with the brand
Write social copy and assist in creating compelling captions, posts, and campaign messaging
Monitor community engagement, respond to messages/comments, and help foster audience growth
Support content distribution across platforms in ways optimized for each channel

Content Coordination & Campaign Support

Assist in planning and executing product launches, promotions, and seasonal campaigns across social channels
Coordinate content needs with internal team members, athletes, and ambassadors
Help source, organize, and repurpose photo/video assets for ongoing content needs
Support creation and management of short-form video, UGC initiatives, and campaign storytelling
Identify opportunities to support brand growth through trends, collaborations, and new formats

Performance & Growth Support

Track social performance metrics and help report on engagement, growth, and campaign results
Support testing and optimization of content formats, posting strategies, and audience engagement tactics
Contribute ideas for growing reach, improving performance, and driving brand awareness
Assist with athlete ambassador outreach and partnership coordination as needed

Brand & Marketing Support

Ensure social content aligns with SYNC brand voice and creative standards
Contribute ideas to content planning, campaign brainstorming, and marketing execution
Support special projects related to community growth and digital marketing initiatives

Skills & Qualifications

1–3 years of experience in social media, content marketing, digital marketing, or related experience
Strong understanding of major social platforms and current content trends
Experience creating or coordinating social content, especially short-form video, is a must
Strong writing and communication skills
Highly organized with attention to detail and the ability to manage deadlines
Self-starter comfortable working independently in a fast-moving environment
Passion for sport, outdoor culture, and a background in ski racing is a strong plus
Familiarity with social scheduling, analytics, and creative tools (Meta Business Suite, Later, Canva, Adobe, etc.) preferred

Performance Expectations

Content calendars are executed consistently and on schedule
Social engagement and audience growth are supported through strong execution
Campaign launches and initiatives are supported with high attention to detail
Reporting and insights contribute to ongoing optimization and growth
Brand voice and content quality are maintained across channels

Employment Details

This is a part-time, remote role. Compensation for this position is $15,000–$20,000 annually, based on experience and scope.

SYNC Performance

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Social Media Coordinator