Position Summary

STgenetics is seeking a knowledgeable and creative Marketing and Communications Specialist to support global content development, marketing communications, and sales initiatives. The role is centered on creating clear, relevant, and engaging content for dairy and beef audiences while providing sales teams with effective customer-facing communications and marketing tools across digital, social, print, podcast, video, and other channels.

The successful candidate will combine strong agricultural industry knowledge with excellent writing, interviewing, and storytelling skills. Working closely with marketing, sales, genetics, product, R&D, customers, and industry experts, this role will identify meaningful stories and translate technical information into content that connects with producers and customers.

Key Responsibilities

Develop original content for social media, websites, newsletters, advertising, catalogs, sales materials, presentations, podcasts, video content, and internal communications.
Identify and develop stories highlighting STgenetics products, technologies, research, employees, customers, and industry activities.
Translate technical information related to dairy and beef genetics, reproduction, herd management, research, and technology into clear and engaging communications.
Interview producers, customers, employees, researchers, genetic specialists, and other industry experts to create authentic and educational content.
Support the planning and development of podcast and video topics, guest selection, interview questions, scripts, introductions, and talking points.
Participate in and, based on experience and capability, host or co-host podcasts, interviews, and other on-camera content.
Support global marketing campaigns, product launches, genetic releases, social media initiatives, and regional marketing priorities.
Partner with sales teams to create customer-facing content, sales tools, presentations, and communications that support commercial objectives and customer engagement.
Adapt content for different markets and audiences while maintaining STgenetics brand standards, voice, and technical accuracy.
Support content development at industry events, customer visits, farms, and company activities, including basic photography and video capture when required.

Essential Skills & Experience

Bachelor's degree in Communications, Marketing, Agricultural Communications, or a closely related field.
Professional experience within the dairy and/or beef cattle industry.
Strong working knowledge of dairy and beef production, cattle genetics, reproduction, or related agricultural technologies.
Excellent written and verbal communication skills with the ability to develop clear and engaging content.
Experience in marketing communications, content development, agricultural communications, journalism, or a related role.
Proficiency with Microsoft 365 applications and working knowledge of Adobe Creative Cloud tools used for marketing and content development.
Strong interviewing and storytelling skills, with the ability to communicate effectively with producers, technical experts, sales teams, and business leaders.
Excellent organizational skills with the ability to manage multiple projects, priorities, and deadlines.
Ability to work effectively with teams across departments, regions, cultures, and time zones.
Willingness to travel domestically and internationally and work comfortably in farms, livestock facilities, laboratories, trade shows, and customer environments.

Desirable Skills & Experience

Experience with podcasts, interviewing, public speaking, or on-camera communications. Hosting or co-hosting experience is advantageous.
Experience developing content for social media and digital platforms and supporting integrated marketing campaigns.
Working knowledge of photography, video capture, and basic editing tools.
Bilingual or multilingual communication skills.

What We Are Looking For

A strong agricultural communicator who understands the industry and can identify compelling stories.
A curious and proactive professional who can turn complex technical information into content that resonates with producers and customers.
A collaborative team member who can take ownership of projects while working effectively with subject matter experts and creative resources.
A confident communicator with the interest and potential to represent STgenetics through podcasts, interviews, and other public-facing content.

Additional Information

United States-based candidates are preferred due to the role's interaction with U.S.-based teams, customers, industry events, and content opportunities. Candidates in other locations with strong industry experience may also be considered.
Occasional domestic and international travel is required.
This job description summarizes the primary responsibilities and qualifications of the role and may evolve based on business needs.

STgenetics® is an Affirmative Action EEO employer

We are an equal opportunity employer and all qualified candidates will receive consideration for all positions without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, veteran status, disability, genetic information, or any other characteristic protected by law.

STgenetics® is not currently accepting unsolicited resumes from search firms. Regardless of past practice, all resumes submitted by search firms to any employee at STgenetics® via-email, the Internet or directly to hiring managers at STgenetics® in any form without a valid written agreement in place for that specific position will be deemed the sole property of STgenetics®. As a result, no fee will be paid in the event the candidate is hired by STgenetics®.

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