This role is with our client, Wild Pony Hat Bar, and is exclusively managed by Katie Krupar, LLC.

About Wild Pony Hat Bar At Wild Pony Hat Bar, we believe a great hat can spark confidence, creativity, and connection. We deliver unforgettable, custom hat experiences at weddings, private parties, festivals, and corporate events. Our events combine artistry, storytelling, and a whole lot of flair. As a fast-growing San Antonio-based business, we’re on a mission to celebrate individuality through bold ideas, personalized fashion, and joyful experiences.

We’re looking for a Brand & Communications (Social Media) Lead who’s ready to help us bring that mission to life and shape the future of our brand.

About the RoleThis role sits at the center of how Wild Pony shows up in the world. You’ll elevate our brand experience, own our social media, & grow our audience. You'll help tell the stories that define who we are. You’ll turn creativity into measurable growth, and you’ll work directly with our Founder/CEO to help steer the brand forward with clarity, insight, and momentum.

What You’ll Do

Capture, create, and publish high-quality content — photo, video, and written — across social and digital channels
Build campaigns and marketing initiatives that increase engagement, bookings, and sales
Track, analyze, and report performance metrics (growth, engagement, conversions, ROI) to the CEO regularly
Develop and manage a reporting cadence that supports data-driven decision making
Lead and grow the Wild Pony Ambassador program and support strategic partnerships
Maintain brand consistency and elevate the visual identity and storytelling across every touchpoint
Attend onsite events and activations to capture the culture, guest experience, and community in real time
You'll report into the CEO & Founder. You'll work closely with our Hat Stylists, Sales team, and operations.

What We're Looking For

2+ years of experience in social media, brand marketing, PR, or experiential marketing
Strong social media management and content creation skills
On-site content capture experience (photo and video)
Clear, compelling copywriting and visual storytelling ability
Experience managing content calendars, campaigns, and brand consistency
Ability to interpret data, extract insights, and communicate results
Confidence presenting metrics, trends, and recommendations directly to leadership

Bonus Skills

PR or media pitching
Paid social advertising
Email marketing
Graphic design
Video editing
SEO
Experience directing professional photoshoots

Compensation & Structure

Compensation: $20–$25/hr, based on experience; performance-based bonus option available
Work Style: Hybrid — onsite for events and content capture; remote for planning, editing, and strategy
Locations: San Antonio, TX and Fredericksburg, TX with travel for events and partnerships
Start Date: We are looking to fill this role by January 2, 2026

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