Job Overview
We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility and drive customer engagement across multiple channels. This role offers an exciting opportunity to work with cutting-edge digital marketing tools and analytics to optimize campaigns and improve overall marketing performance.

Duties

Develop and implement targeted marketing campaigns utilizing customer segmentation techniques to reach specific audiences effectively.
Manage email marketing initiatives using platforms such as Mailchimp, Salesforce Marketing Cloud, Pardot, and HubSpot, ensuring high engagement rates through compelling copywriting and creative visuals.
Design and produce visual content using Adobe Photoshop, ensuring consistency with brand standards.
Build and maintain landing pages and email templates using HTML, CSS, and other web development skills.
Utilize marketing automation tools to streamline campaign workflows, nurture leads, and improve conversion rates.
Analyze campaign performance through Google Analytics, SQL queries, and A/B testing to identify areas for improvement.
Manage digital marketing efforts across e-commerce platforms, optimizing user experience and sales funnels.
Conduct market research to support customer segmentation strategies and identify new opportunities for growth.
Collaborate with sales teams to align marketing initiatives with sales objectives and support lead generation efforts.

Experience

Proven experience in digital marketing, including email marketing, content creation, and campaign management.
Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, or similar tools.
Strong skills in Adobe Photoshop, HTML, CSS, and SQL for data analysis and web content management.
Experience with Google Analytics, A/B testing methodologies, and marketing analytics tools to measure campaign effectiveness.
Knowledge of customer segmentation strategies within e-commerce environments.
Excellent copywriting skills with the ability to craft engaging messages tailored to target audiences.
Prior experience in managing multi-channel campaigns across email, social media, and digital advertising is preferred. Join our team as a Marketing Specialist to leverage your skills in a fast-paced environment where innovation meets strategy. This role provides an excellent platform for professional growth within a collaborative setting focused on delivering impactful marketing solutions.

Job Types: Full-time, Freelance, Internship

Pay: $23.80 - $28.66 per hour

Benefits:

401(k)
Dental insurance
Gym membership
Health insurance

Work Location: Remote

Spectra Electrical Services

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