Social Media Manager (Meta Ads + UGC) — socialpups

socialpups is a social and dating app for dog owners. Meet people nearby, match, and plan walks, park hangouts, and dates with your dogs along. We're live on the App Store and launching in the U.S. with Los Angeles as our first market.

You'd be our working directly with the co-founders. The brand system and design templates already exist—you won't be designing from scratch. You'll own everything from content calendar to ad performance.

What you'll do

- Plan and publish a weekly content calendar for Instagram and Facebook (feed, Reels, Stories)

- Build carousels, Reels, and Stories from our existing brand templates

- Produce UGC-style video: film yourself or coordinate LA dog owners and creators, including hooks, scripts, and editing

- Build, launch, and optimize Meta app-install campaigns end to end — audiences, creative testing, budget allocation

- Run day-to-day operations in Meta Business Suite and Ads Manager: scheduling, inbox, comments, audiences, Events Manager

- Promote top organic posts into paid, and cut underperformers quickly

- Report weekly on spend, CPI, CTR, CPM, top creatives, and next week's plan

What we're looking for

- Hands-on experience running Meta ads in Ads Manager, ideally app-install campaigns, with results you can talk through

- Fluent in Meta Business Suite: Business Manager, ad accounts, pages, permissions, scheduling, Events Manager

- Strong UGC and short-form video skills — you can shoot and edit on your phone and make it feel native, not like an ad

- Native-level English and a real feel for U.S. Gen Z and Millennial social culture

- Self-directed: you'll set the calendar, not wait for one

Nice to have

- Based in Los Angeles — you can film at dog parks and cafés and meet local creators

- Experience launching a consumer, dating, or social app

- Familiar with app attribution (Meta SDK, AppsFlyer, Adjust) and SKAdNetwork reporting

- TikTok organic and paid experience (next phase for us)

- You own a dog

Details

- Contract, part-time to start (about 15–20 hours per week), with room to grow into a bigger role as we scale

- Remote, with a weekly call. Some overlap with Pacific Time mornings or Central European Time afternoons

- Monthly Meta budget managed by you, set by us

How to apply

Send your CV plus:

1. One Meta campaign you ran — the goal, budget, result, and what you'd change now

2. Links to 3 short-form videos and 2 carousels you made

3. Two or three sentences on how you'd get the first 1,000 LA installs for a dog-owner social app.

Shortlisted candidates do a short paid test: 3 ad concepts and 1 carousel using our templates.

socialpups

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