Marketing & Design Specialist

If you're a creative, hands-on designer who wants to make an impact, grow fast, and see your work come to life in a dynamic, industry-leading company, this is your opportunity.

Location: Adams Center, NY (Hybrid – minimum 2 days in office)
Salary: $50,000 - $55,000

About Us:

Smart Markings Technologies is a leader in pavement marking innovation. We don’t just compete in the industry—we define it. Our companies—Skip-Line, Spec-Rite, and StencilFast—help road marking contractors work smarter, safer, and more profitably.

We are an established company that operates professionally and moves with the agility and ambition of a startup. If you’re looking for a company where you can grow, take ownership, and see your work make a real impact, this is the place for you.

Who You Are:

You’re a hands-on designer and marketer with 1-2 years of experience (or a substantial portfolio from internships/freelance work). You thrive on creating brochures, trade show signage, emails, and basic web layouts that tell a compelling story. You want to be part of a company that values creativity, moves fast, and supports your professional growth.

Your Role:

You'll take ownership of multiple projects, bringing your creativity to life while keeping things on track. We move fast, so this is an excellent opportunity to work independently, manage your workflow, and see the impact of your work in real time. Specifically:

Graphic & Print Design – Design brochures, flyers, and trade show materials to support sales and marketing.
Web & Email Layout—Help design landing pages, emails, and marketing campaigns (HubSpot experience is a plus).
Content Creation – Develop visual content for social media, blog posts, and promotional materials.
Brand Consistency – Ensure all materials align with our company’s brand and messaging.
Coordination – Work with internal teams and external agencies to execute marketing initiatives.

Your Potential Growth Path:

Phase 1: You’ll master the fundamentals of B2B design & marketing, learning how to create high-impact visual and digital assets for a fast-moving company.
Phase 2: You’ll take on bigger, more strategic projects, working closely with leadership and external agencies. You’ll refine your ability to own and manage marketing campaigns.
Phase 3: You’ll become a trusted marketing lead, influencing branding, content strategy, and digital marketing initiatives. You’ll have the expertise to mentor future hires and shape the company’s visual direction.

What You Need:

1-2 years of experience in marketing or design (internships count!).
A portfolio you’re proud to share.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Basic web layout skills (no coding required, just an eye for clean design).
Experience with email marketing platforms (HubSpot, Mailchimp, or similar). A “get-it-done” attitude – you can work independently and meet deadlines.

Nice-to-Haves: (But Not Required)

HubSpot & Shopify experience (huge plus!).
Basic video editing or multimedia experience. Knowledge of B2B marketing strategies.

Why Join Smart Markings?

Industry Leader – We set the standard in pavement marking technology.
Entrepreneurial Culture – We encourage new ideas, initiative, and ownership.
Professional Growth – Hands-on experience, leadership exposure, and opportunities to advance.
Great Team Environment – Tight-knit, supportive, and collaborative.
Hybrid Work Model – Minimum 2 days in-office.
Complete Benefits Package – Medical, dental, vision, 401(k) match, paid time off, 13 paid holidays, and a week-long paid holiday closure between Christmas and New Years!

This is more than just a job—it’s a launchpad for a long-term marketing career. Ready to grow with us? Apply now!

AAP/EEO Statement:

Smart Markings Technologies is an EEO Company. It is the policy of Smart Markings Technologies to prohibit discrimination and harassment of any type and to afford EEO to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. Smart Markings Technologies complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Smart Markings Technology’s EEO policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

About Skip-Line:

SKIP-LINE® is building the next generation in infrastructure technologies. We have decades of experience with pavement markings. Our systems function on the vast majority of paint trucks in North America. Our mission is to create safer, smarter markings through connected equipment, automation, and data visualization.

Skip-Line

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Marketing & Design Specialist