Marketing Manager – Part-Time (10–15 hrs/week)

Sixth Generation Strings LLC | Saratoga Springs / Capital Region, NY (Hybrid – remote + occasional in-person)

Sixth Generation Strings is a historic 6th-generation family luthier shop in Saratoga Springs, New York. We specialize in high-quality violin, viola, and cello rentals, expert repairs, strings and accessories, and premium custom handmade instruments (retailing up to $26k). Rentals already represent 40–50%+ of our revenue and are highly recurring. We are transitioning to a hybrid studio model (home-based + coworking days in Saratoga/Albany) while maintaining strong ties to the local arts community, including SPAC summer festivals and the Philadelphia Orchestra residency.

Role Overview

We are seeking a results-driven Marketing Manager on a part-time, contract, hybrid basis (10–15 hours/week). You will own our social media strategy and execution to grow rental subscriptions, reactivate past customers, and generate leads for our high-end custom instruments.

Key Responsibilities

Develop and execute a monthly content calendar across Facebook, Instagram, and other platforms
Run targeted, low-budget Facebook & Instagram ads to string parents, music teachers, and professional musicians/collectors
Create and manage email/SMS re-engagement campaigns to past rental and repair customers
Optimize Google My Business and produce storytelling content (short videos/reels) highlighting our 6th-generation craftsmanship and custom instruments
Monitor performance metrics and refine strategies to improve engagement, rental renewals, and custom leads
Support teacher/school outreach and SPAC/festival marketing

Qualifications

1+ year of hands-on social media marketing experience OR currently pursuing / recently graduated with a major in Marketing, Communications, or a related field
Strong skills in Facebook/Instagram ads, email marketing, and content creation
Experience with social media analytics tools and turning data into actionable insights
Excellent writing and storytelling ability, especially for music, arts, or artisanal products
Proficiency with tools like Mailchimp, Canva/CapCut, and Google My Business
Knowledge of current social media trends and best practices for local and high-ticket marketing

What We Offer

Flexible part-time schedule (10–15 hours/week)
Competitive hourly rate of $20–$32 per hour (based on experience)
Direct impact on a real family business with loyal customers and strong recurring revenue
Opportunity to build a standout portfolio in music and arts marketing
If you’re creative, organized, and excited about helping a historic luthier shop grow its rental program and premium custom sales, we’d love to hear from you.

Sixth Generation Strings

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