We are seeking a freelance Associate Social Media Manager to support a new celebrity-led show across social platforms. This role will primarily focus on content organization, publishing, audience growth, and day-to-day social channel management.

The ideal candidate understands internet culture, social trends, platform behavior, and what drives engagement. You’re the type who instinctively knows what clip should become a meme, what trend is about to peak, and how to package content in a way people actually want to watch and share. You'll work closely with our creative team to package and publish content effectively, identify growth opportunities, and help build an engaged audience around the show. The role is less about being a full-time editor and more about being the engine behind the social presence: organizing content, publishing strategically, spotting trends early, and helping turn moments into audience growth.

Responsibilities

Social Media Management

Manage day-to-day social publishing across platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels as relevant
Coordinate content calendars and publishing schedules to support episodic releases, talent moments, partnerships, and real-time opportunities
Help craft the occasional graphic or meme or social copy aligned to the show’s voice and audience
Monitor comments, engagement, and community activity to help grow audience interaction and brand affinity
Stay on top of platform updates, algorithm changes, and emerging social trends

Audience Growth + Trend Recognition

Monitor social trends, platform behavior, viral formats, sounds, memes, and cultural moments relevant to the show
Identify opportunities to increase audience engagement, reach, and follower growth
Bring proactive ideas around content packaging, timing, and social-first opportunities
Stay current on evolving platform algorithms and best practices

Analytics + Performance Tracking

Track and report on content performance, audience growth, engagement, and platform metrics
Help identify what content formats and strategies are resonating most with audiences
Use performance insights to help guide future publishing and content decisions

Content Creation + Editing

Assist in developing social-first content concepts alongside creative and editorial teams
Pull and package moments quickly for reactive or timely posting opportunities
Support light editing and formatting of content for social distribution
Ensure content aligns with brand standards, talent approvals, and platform best practices

Qualifications

Proven experience managing social media accounts for entertainment, sports, talent, media, or creator-driven brands
Candidates should be prepared to share examples of social accounts, campaigns, or channels they have directly managed or helped grow
Strong understanding of platform-native content and social best practices across Instagram, TikTok, YouTube, and X
Strong eye for pacing, hooks, captions, and what drives engagement socially
Knowledgeable with social analytics and performance reporting
Ability to work quickly, collaboratively, and adapt in a fast-moving production environment
Strong organizational and communication skills
Comfortable balancing planned content with reactive, real-time opportunities
Some experience editing short-form content in Adobe Premiere Pro ideal

Preferred

Experience supporting celebrity, athlete, or entertainment-related social accounts
Understanding of pop culture, internet culture, and current social trends
Experience working alongside production, creative, or post-production teams

Engagement Details

Freelance / contract role
Approximately ~20 hours / week for an initial 3-month engagement, with potential for extension based on show needs and channel growth.
Hyrid, with some onsite potential collaboration across production schedules and live content opportunities

If interested, please include links to social accounts, brands, creators, or shows you have directly managed or supported.

Shadow Lion

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Associate Social Media Manager (Freelance)