Overview
Seelbach’s is seeking a talented and detail-oriented Freelance Graphic Designer (Part-Time) to support our growing portfolio of premium craft-spirits projects. This role is ideal for a designer who appreciates elevated branding, thoughtful typography, and storytelling rooted in heritage and craftsmanship.

You will collaborate directly with leadership and marketing to bring Seelbach’s initiatives to life — from product packaging and digital campaigns to editorial-style guidebooks and experiential marketing assets. Our aesthetic leans classic, refined, and bourbon-forward, with a strong navy-and-gold brand foundation. Precision and brand consistency are essential.

This is a remote, project-based role with ongoing work throughout the year.

Responsibilities

Design high-end visual assets across digital and print platforms, including:

Product packaging (labels, boxes, bottle neckers)
Marketing collateral (sell sheets, notecards, etc.)
Social media graphics and email banners
Website assets and landing page visuals
Guidebooks and editorial layouts
Corporate gifting materials and custom inserts

Develop compelling visual concepts that reflect Seelbach’s brand pillars: craftsmanship, curation, and premium positioning

Maintain strict brand consistency across all visual touchpoints
Collaborate with internal leadership on major product launches
Prepare print-ready files with proper color management and production specs
Manage multiple deadlines while maintaining high design standards
Edit and retouch photography to support product marketing
Incorporate strong typography, hierarchy, and layout systems into every deliverable

Preferred Experience & Skills

Strong portfolio showcasing premium branding, packaging, and editorial design
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience designing for print production (labels, packaging, inserts, promotional materials)
Strong understanding of typography, color theory, and visual hierarchy
Ability to translate brand voice into elevated, cohesive design systems
Experience working with product launches or lifestyle brands is highly preferred
Comfort working in Canva for adaptable internal templates is a plus
Basic knowledge of web asset preparation (image sizing, optimization for Shopify/email platforms)
Motion graphics and light animation capabilities are a bonus but not required

What We’re Looking For

A designer who understands luxury positioning without being overly ornate
Someone who appreciates heritage aesthetics, bourbon culture, and refined storytelling
Highly organized and deadline-driven
Comfortable working independently while collaborating closely with leadership
Able to execute both large-scale creative projects and small production tasks with equal care

Why Work With Seelbach’s?

Seelbach’s is a nationally recognized craft-spirits curator focused on elevating independent distilleries and delivering premium experiences to bourbon enthusiasts. Our design work is an extension of our storytelling — thoughtful, intentional, and rooted in authenticity.

If you enjoy creating design that feels timeless, intentional, and distinct — we’d love to connect.

Pay: $30.00 - $45.00 per hour

Expected hours: 1.0 – 20.0 per week

Benefits:

Employee discount
Flexible schedule

Education:

Bachelor's (Preferred)

Experience:

Graphic design: 3 years (Required)

Language:

English (Required)

Work Location: Remote

Seelbach's

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Freelance Graphic Designer (Part-Time)