Location: New York City

Department: Creative & Marketing | Reports To: Head of Marketing and Content

The Scent Theory Portfolio is seeking a Social Media & Influencer Manager to lead the strategy, execution,

and growth of our social media presence across all platforms. This role is responsible for building brand

awareness, strengthening community engagement, and driving measurable impact through compelling,

platform-first storytelling.

The ideal candidate is a strategic thinker and hands-on executor with social expertise and a passion for

building brands. You’ll partner closely with Director of Marketing and Content, to ensure social content is fully

integrated into broader marketing initiatives.

Essential Duties & Responsibilities

Social and Influencer Strategy: Lead the overall social and influencer strategy across all platforms, including

content planning, positioning, and execution in support of brand and business goals. Partner with the Digital

Designer to translate strategy into high-quality branded feed assets and visual storytelling.

Influencer Management & Partnerships: Own paid and organic influencer programs with a focus on microinfluencers,

creators, and long-term brand advocates, including sourcing, relationship management,

contracting, and campaign execution.

Campaign Planning & Execution: Plan and execute social and influencer campaigns aligned to brand

initiatives, product launches, seasonal moments, and key cultural opportunities.

Content Sourcing & Copy: Lead content development across social channels, including writing on-brand

copy, sourcing UGC, and managing influencer-created content from brief through delivery.

Content Creation: Create and capture social content as needed, including short-form video, stories, and

lightweight UGC-style assets, with comfort shooting and editing content in fast-turn, social-first

environments.

Calendars & Workflow Management: Develop and maintain social and influencer calendars to ensure

alignment across campaigns, launches, and ongoing storytelling.

Community & Engagement: Drive community engagement and audience growth through creator

relationships, ongoing interaction, and meaningful social storytelling.

Performance & Optimization: Monitor social and influencer KPIs, analytics, and audience sentiment; share

insights and continuously optimize strategy and execution.

Experiential & Activations: Support and manage social-first experiential moments, including influencer

events, virtual activations, and in-person brand experiences.

Trends & Competitive Landscape: Stay current on social platforms, influencer trends, emerging tools, and

competitor activity, proactively applying insights to strategy.

Education & Experience

3 - 4 years of experience in social media, influencer marketing, or brand marketing, preferably within beauty,

personal care, or consumer packaged goods.

Proven experience leading organic social and influencer programs, including content strategy, creator

partnerships, and campaign execution.

Strong understanding of social performance metrics and analytics, with hands-on experience using tools

such as Meta Ads Manager, Google Analytics, Sprout Social, Klaviyo, or equivalent platforms.

Excellent written and verbal communication skills, with the ability to write on-brand copy and present creative

and performance insights clearly.

Highly organized, detail-oriented, and able to manage multiple campaigns, creators, and timelines in a fastpaced

environment.

Collaborative mindset with experience partnering cross-functionally with designers, copywriters, marketing,

Scent Theory Products

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