Product Marketing Contractor – Process Manufacturing / Food & Beverage / Life Sciences

Location: Remote USA / Alpharetta, GA Hybrid for Local Candidates

Contract: Initial 6-Month Contract

Engagement Type: Freelance / Independent Contractor

Compensation: Competitive Daily Rate

Overview

We are supporting a leading enterprise software organization seeking an experienced Product Marketing Contractor to support go-to-market strategy and commercialization initiatives across its solutions focused on Process Manufacturing, Food & Beverage, and Life Sciences verticals.

This is a high-impact contract engagement for a hands-on product marketing professional who can translate complex product capabilities and market insights into compelling positioning, messaging, and GTM execution.

Working Arrangement

Fully remote across the U.S. for candidates not local to Alpharetta, GA
Candidates based within commuting distance of Alpharetta will be expected to attend the office a few days per week

Responsibilities

Lead inbound and outbound product marketing initiatives across relevant product portfolios
Develop differentiated positioning, messaging, and value propositions
Build sales enablement materials including battlecards, playbooks, presentations, and launch collateral
Partner cross-functionally with Product, Sales, Sales Enablement, PR, and Marketing teams on GTM execution
Drive launch planning and readiness for new products and feature releases
Conduct competitive, market, and customer research to identify growth opportunities
Track GTM performance and optimize future campaigns/launches
Ensure consistency of messaging across all channels and audiences

Requirements

4+ years of Product Marketing and/or Product Management experience
Strong experience in B2B SaaS / Enterprise Software / ERP environments
Domain expertise in one or more of the following:
Process Manufacturing
Food & Beverage
Life Sciences
Proven experience owning GTM strategy and product launches
Strong sales enablement and commercialization experience
Excellent stakeholder management and cross-functional collaboration skills

Preferred

Experience in regulated or highly technical product environments
Background in product-centric organizations with complex enterprise sales cycles

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Product Marketing Contractor – Process Manufacturing / Food & Beverage / Life Sciences