Job Description

Job Title: Manager, Social & Creator Marketing

Location: Vernon Hills, IL

Department: Marketing, Star Brands Group

Reports To: Head of Brand Marketing, Star Brands Group

Star Brands Group is building a category‑defining, digital‑first portfolio of home care brands led by The Pink Stuff—one of the most recognized and fastest‑growing cleaning brands globally—supported by a highly engaged and rapidly expanding social community.

We are seeking a Manager, Social & Creator Marketing to lead the execution and scaling of brand‑owned social channels in the US, creator partnerships, and affiliate marketing programs. This role is critical to driving growth through culturally relevant storytelling, performance‑driven social commerce, and a disciplined, data‑led creator ecosystem. The position reports to the Global Head of The Pink Stuff Brand.

This role owns the end‑to‑end development of creator‑led brand storytelling and affiliate programs, building a scalable and repeatable engine that drives brand relevance, trial, and conversion. A strong passion for social media, creator culture, and emerging digital trends is essential. The ideal candidate is highly active on social platforms and brings a deep understanding of what drives consumer engagement, cultural relevance, and measurable commercial impact.

Key Responsibilities

Social & Content Strategy

Manage and scale brand-owned social channels, with a focus on TikTok and Meta
Own and execute the content calendar across trend-based, product, and conversion-driven content
Identify and act on emerging trends, viral moments, and cultural opportunities in real time
Create and publish content aligned with platform best practices and audience behaviors
Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity

Creator & Influencer Partnerships

Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)
Lead outreach, negotiation, contracting, and ongoing relationship management
Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners
Develop long-term partnerships with high-value creators and brand ambassadors
Oversee product seeding, campaign activation, and ongoing content output

Affiliate Marketing & Social Commerce

Own the affiliate program end-to-end—strategy, structure, execution, and optimization
Define partner segmentation, commission structures, and incentive models
Manage affiliate platforms (e.g., TikTok Shop, Impact, AWIN, PartnerStack)
Drive onboarding, activation, and ongoing engagement of affiliates and creators
Optimize program performance to maximize revenue, conversion, and ROI

Performance Management & Optimization

Track and analyze key metrics: engagement, reach, CTR, conversion, ROI, and creator-level performance
Continuously test content formats, messaging, deal structures, and amplification strategies
Translate insights into clear actions to scale high-performing content and partnerships
Support paid amplification strategies in partnership with demand generation teams

Cross-Functional Leadership

Partner with Brand, eCommerce, Sales, and Demand Generation teams
Align programs with launches, promotions, and retail priorities
Support integrated go-to-market plans

Program & Process Development

Build scalable systems for creator sourcing, onboarding, briefing, and tracking
Establish best practices for content and affiliate program execution
Identify and implement tools and AI solutions to streamline workflows

Qualifications

Bachelor’s degree in Marketing, Business, or related field
5–8+ years experience in digital marketing, social, influencer, or affiliate marketing
Proven success building brands on TikTok and Meta
Strong understanding of social commerce and affiliate models
Strong analytical and data-driven decision-making capabilities
Experience managing creator partnerships end-to-end
Highly organized with strong communication skills
Entrepreneurial mindset and ability to move quickly

Success Metrics

Growth in followers, engagement, and reach
Creator campaign performance and content output
Affiliate-driven revenue and ROI
Conversion and sales from social commerce initiatives

Why This Role Matters

This role supports Star Brands’ ambition to build a digital-first growth engine, leveraging creator partnerships and social commerce to drive brand growth at scale.

Salary Target Range: $95,000 - $120,000, bonus eligible

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.

Rust-Oleum Corporation

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