About Run Fast Racing

Run Fast Racing is a horse racing membership that lets you experience what it's like to own racehorses: VIP race days at the track, barn visits, and most of all a community that follows along together. Our 12+ horses are trained by two-time Kentucky Derby winner Doug O'Neill, and we host members at Santa Anita, Del Mar and Los Alamitos. RFR is co-owned by major A-list celebrities.

We've been live for six months, and our underdog horse Listenupshance just ran in the Breeders' Cup. Now we're expanding into new markets. We're a small team with a strong product, but our marketing hasn't caught up yet. That's what this role is for.

The role

You'll build RFR's marketing engine and own our voice everywhere. Social media is the heart of it, but we're looking for a well-rounded approach: online and offline, national and local. Many people live minutes from a racetrack and have never been. We want you thinking about how to reach them. You figure out what to make, direct the videographers and editors who make it, and get it in front of the right audience. Your north star is new paying members.

This is a hands-on creative role: you're in the work every week, not managing from a distance. You report to our CEO. In your first 30 days, you'll present a marketing plan for how we grow.

We're a startup, so this takes grit: you'll build a lot from scratch, move fast and wear many hats. It's also one of the most important jobs at RFR. Success here comes with real room to grow, in both responsibility and pay, as the company grows.

What you'll do

Strategy and brand voice. Define RFR's voice and build a marketing plan across online and offline channels, including new ways to reach people, like creators, affiliates and partners.
Content planning. Plan race-day and evergreen content, including a few recurring series, for longtime fans (many of our members are 55+) and people new to the sport.
Content production. Direct our videographers on what to shoot, review their work, and make or edit content yourself when it helps.
Social media and community. Run our channels day to day: posting, replying, and building community around our horses.
Paid ads. Work with our paid media partner. You lead messages and creative, and they lead targeting and budgets.
On-track promotion. Plan how we turn fans at the track into members, working with our local teams.
Hire and manage. Recruit freelance shooters, editors and creators, and lead our local marketing coordinators as we expand.

Who you are

You have four to seven years of marketing experience, and you're a strategist first: you've built a marketing plan yourself and can show what it achieved.
You can shoot and edit good content yourself, and your portfolio proves it.
You've set the direction for a brand's social channels and grown them, not just kept them running.
You've directed freelancers or a small content team and given them sharp creative feedback.
You know short-form video on TikTok, Instagram and YouTube Shorts from the inside, and you also know how to reach an older audience on Facebook, through email, or however works best.
You care whether content brings in customers, and you track it.
You can travel to some race days and weekends.

Nice to have: experience in sports, entertainment or subscription brands, or with creator and affiliate programs.

Compensation

$100,000 to $120,000 base salary, depending on experience, plus a performance bonus of up to $50,000 a year tied to audience growth, signups from social, and new paying members. Health insurance included.

How to apply

Email jobs@runfastracing.com with your résumé, a short note on why you're a fit, and links to work you're proud of.

Our process: a first chat with our team, then a short, paid project that finalists present to our CEO.

Pay: $100,000.00 - $120,000.00 per year

Benefits:

Health insurance

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in New York, NY 10012

Run Fast Racing

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