OVERVIEW

Our client, a B2B technology agency, is seeking a strategic, results-driven Freelance Paid Media Specialist to set up, manage, optimize, and report on digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and potentially other platforms. This is a freelance, project-based role ideal for someone who thrives in a fast-paced, B2B-focused marketing environment and knows how to turn ad dollars into qualified leads.

Must have B2B tech experience from an agency or within partner marketing.

This role is based in the United States and is fully remote (CST-PST preferred). This is a freelance role, which means that projects and hours are on an as needed basis and there is no guarantee for consistent work.

Ideally looking for someone who has flexibility to meet with clients during the day as needed to kick-off projects or for status meetings. Notice would be provided to coordinate schedules.

RESPONSIBILITIES

Plan and execute paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
Own end-to-end setup, including audience targeting, keyword strategy, creative recommendations, and conversion tracking
Influence ad creative and copy by partnering with internal content and design teams
Continuously monitor and optimize campaigns for performance (CTR, CPC, CPL, ROAS, etc.)
Use Google Tag Manager to ensure accurate tracking and attribution
Provide actionable insights and recommendations based on campaign data
Collaborate with Knack’s internal team to align media strategies with broader marketing goals
Produce clear, concise performance reports with a focus on business impact and lead generation

QUALIFICATIONS

A freelance performance marketer with 3+ years of experience managing B2B PPC/CPC campaigns
- Must have managed monthly budgets of $10k++ per client
Proficient in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Tag Manager
Experienced with lead generation and conversion-focused campaigns
Strong communicator who can translate data into insights and strategic recommendations
Self-motivated, detail-oriented, and reliable—able to work independently and hit deadlines
Experience in partner marketing is a huge plus

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.

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