Description

Are you a B2B social media expert who knows how to elevate content, improve performance, and execute at scale?

Rankings.io is growing quickly, expanding its brands, capabilities, and reach. We’re building the marketing team to support the next stage of that growth.

We’re hiring a Social Media Specialist who knows how to turn strategy into consistent execution. This role is ideal for someone who can manage a high volume of social activity, keep multiple brands organized, test what works, and use performance signals to continuously improve.

You’ll support three connected brands:

Rankings.io, a leading legal marketing agency
Personal Injury Mastermind, including PIM and PIMCON
Chris Dreyer Co., our founder and executive brand

You’ll partner closely with the Social Media Manager, who leads strategy, creative direction, reporting, and stakeholder relationships. Your role is to bring those strategies and integrated campaigns to life across social channels.

Content creation is part of the job, but the role goes well beyond creating posts. You must also be able to manage the day-to-day social media engine: publishing at volume, adapting content for each platform, engaging audiences, identifying what performs, and keeping execution moving.

Responsibilities

Social Media Execution

Publish and manage content across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
Maintain accurate content calendars and publishing schedules across multiple brands
Manage a high volume of content without sacrificing quality, accuracy, or brand consistency
Adapt campaign ideas, podcasts, newsletters, webinars, articles, and event content for each platform and audience
Optimize captions, formats, thumbnails, metadata, links, and calls to action
Keep social profiles current, accurate, and optimized

Testing and Performance

Test different hooks, formats, posting times, creative approaches, and calls to action
Sort through performance data and content volume to identify meaningful patterns
Recognize what is working, what is not, and what should be tested next
Track platform metrics and maintain organized reporting dashboards
Share actionable observations with the Social Media Manager and broader marketing team
Stay current on platform changes, emerging formats, and audience behaviors

Integrated Campaign Support

Execute social components of integrated campaigns across brand, demand generation, email, web, events, and content
Translate a central campaign idea into platform-specific posts and audience-specific messaging
Coordinate with designers, writers, video partners, demand generation, media, and other internal teams
Ensure campaigns launch on time and remain consistent across channels
Identify opportunities to extend successful campaign content through additional posts, angles, and formats

Community Management

Monitor comments, messages, mentions, and tagged content
Respond in the appropriate brand voice and help build relationships with followers, clients, partners, and industry professionals
Identify relevant conversations where our brands or executives should participate
Escalate sensitive, high-priority, or reputation-related conversations when needed

Content Support

Write strong social copy and develop platform-specific post concepts
Create graphics, videos, short-form content, or lightweight edits when needed
Support content capture during company events, conferences, podcasts, and recording sessions
Collaborate with creative and video partners on more complex production
Maintain organized content libraries and reusable assets

Requirements

3–5 years of hands-on social media experience in-house, at an agency, or supporting a creator or executive
Experience managing multiple platforms, brands, and publishing calendars
Proven ability to publish consistently and manage a high volume of work
Strong understanding of how content should differ across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
Strong writing, editing, communication, and organizational skills
Ability to interpret social performance data and turn it into practical next steps
Experience contributing to integrated marketing campaigns
Strong attention to detail and the ability to manage competing deadlines
Self-starter who takes ownership, solves problems, and follows through
Comfortable collaborating with creative teams, executives, and external partners
Experience with ClickUp, Asana, Monday, Trello, or similar project management tools

Nice-to-Haves

Experience with Sprout Social, Later, Buffer, Hootsuite, or similar scheduling tools
Experience with CapCut, Descript, Premiere, Canva, or Adobe Creative Cloud
YouTube channel management experience
Experience supporting a founder or executive brand
Familiarity with legal marketing, professional services, B2B media, or agency environments
Experience supporting live events, conferences, or real-time social coverage

Benefits

Starting salary of $70,000
Fully Remote
Unlimited PTO
$100 Wellness Reimbursement Program
Quarterly training stipend for Professional Development
401(k) with 3% Employer match (Safe Harbor)
100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
Video Assessment Candidates advancing to the next stage will complete a video assessment designed to showcase their creativity and overall approach to the role.
Final Zoom Interview Final candidates will meet with Leadership for a final Zoom interview.

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Social Media Specialist