Hybrid; Onsite Tuesday, Wednesday, Thursday

Role: Channel Metadata Analyst (Digital Lab)

Manager's update

This position is in the HCP CRM group
responsible for managing the content metadata
Working on the CPMT tool
required to go into Salesforce, make updates to how content is being tagged
Person would sit in between like the brand and our IT or BTS partners
working with our IT team to update Salesforce
reviewing AI tags and confirming that they are correct
working with the BTS team to help optimize some of that process
This person will be brand-facing so want good communicator
Working with IT team or BTS
creating reports in sales force doing analysis
Updating records or you know finding errors and cleaning them up they will be developing and maintaining documentation
help us drive standardization and automations and process improvements
help us design update reports
Reporting is done through like email and Excel’s
Working with Power BI and Smartsheet, Salesforce
Some sort of experience with digital marketing operations or metadata
Experience with database and content management, Project management
SQL , snowflake experience is nice to have
This is not Marketo role but Marketo is plus
Working with brands
E-mail is a pretty high channel (different types of emails)
This position is more brand-to-brand but also like HCP marketing lot differently consumer marketing than just patient services marketing
Marketing and data analytics experience will work
Experience with lot of Metadata work is really plus
data management and some technical aspect
will help in launching AI solution
Experience with data management is must must-have
more of the technical side of things, especially because they’re going to be working like production every day with our IT team
Looking for marketing aptitude so like the ability to work with that’s our client
Realocation candidate will work
Salesforce, Smartsheet and Power BI experience is great to have
Project management experience is very critical
Serve the brand and so it’s really just making sure that those brands are satisfied with the level of tech
metadata tagging
it’s not l like technical metadata tagging it’s much more marketing-friendly metadata tagging
machine learning understanding
salesforce CPMT

Summary:

The Channel Metadata Analyst supports Client Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs.
This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations.

Responsibilities:

Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution
Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards
Utilize Salesforce (CPMT) for metadata activities
Perform data querying, analysis, and process automation using SQL
Develop and maintain documentation such as playbooks, guides, and RACI matrices
Onboard cross-functional/agency teams on workflows and operational processes
Partner with teams to gather requirements, test, and verify data inputs/outputs
Drive standardization, automation, and process improvements to enable greater efficiency
Troubleshoot issues, identify root causes, and implement corrective actions with partners
Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI
Oversee and support aspects of Email Rental and Preference Center workflows and operations
Stay current with digital operations best practices and recommend new solutions
Communicate clearly and set expectations throughout operational processes

Qualifications:

Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience
Experience with digital marketing operations, database/content management, project management.
Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus
Exceptional communication and collaboration skills across business and technical teams
Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment
Proven track record of cross-functional teamwork and driving programs to completion
Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
Enthusiastic, solution-oriented, and open to new challenges

What are the top 3-5 skills, experience or education required for this position:

Experience with digital marketing operations, database/content management, project management.
Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
Exceptional communication and collaboration skills across business and technical teams.
Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.

Rangam

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