Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.

Job Description

The Marketing Specialist - Social Media supports the day-to-day execution of Rally House's organic social media strategy across national, regional, and store-level channels. This role helps strengthen brand awareness, customer engagement, and store traffic through timely, relevant, and locally focused social content. This position collaborates with marketing, creative, ecommerce, merchandising, store, and partnerships teams to plan, publish, and monitor content tied to sports moments, product launches, seasonal initiatives, store openings, partnerships, and community programs.

Responsibilities

Support the execution of Rally House's organic social media strategy across national, regional, and store-level channels
Assist with social content planning, scheduling, and quality control across Instagram, TikTok, Facebook, X, and emerging channels
Create and curate engaging social content for sports moments, product launches, seasonal initiatives, store openings, and community programs
Maintain the social content calendar and help coordinate timely content needs, approvals, and asset collection
Support localized social content by working with store teams, regional marketing, and creative partners to source photography, video, user-generated content, and fan stories
Monitor sports moments, social trends, platform updates, and competitor activity to identify timely content opportunities
Assist with real-time and reactive content during live sports moments, trending topics, product drops, and key brand events
Engage with the online community by responding to comments, messages, and mentions, and escalate customer concerns or brand reputation issues as needed
Support influencer, creator, ambassador, and campus initiatives through outreach, coordination, content tracking, and reporting
Collaborate with paid media, CRM, creative, ecommerce, merchandising, stores, and partnerships teams to ensure social content aligns with broader marketing priorities
Ensure social content follows Rally House brand standards, approved messaging, and platform best practices

Skills and Knowledge

Ability to create engaging written and visual content tailored to different audiences and platforms, Ability to review social media analytics and identify basic performance trends and opportunities, Creative mindset, attention to detail, and willingness to collaborate across teams, Effective written, verbal, and interpersonal communication skills, Strong awareness of social trends, sports culture, and real-time content opportunities, Strong organizational skills with the ability to manage multiple projects, deadlines, and shifting priorities, Working knowledge of major social media platforms, including Instagram, TikTok, Facebook, and X

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
0-2 years of experience in social media marketing, digital marketing, communications, content creation, or a related field
Experience creating content for social media through coursework, internships, freelance work, or professional roles preferred
Experience in sports, retail, entertainment, or another fast-paced consumer environment preferred

Physical Requirements

Ability to operate a computer, keyboard, mouse, and other standard office equipment
Able to clearly view and read information on a computer screen
Occasionally lift or move items up to 15 pounds

Location

On-site in Lenexa, KS

Pay Range

$55,000.00 - $70,000.00

Rally House

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Marketing Specialist - Social Media