At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!

Job Description

As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane’s social media strategy across all social platforms. This role is responsible for overseeing content calendars, social publishing, content creation and ideation, community management, monitoring trends and brand mentions, and social media performance reporting. The Senior Social Media Manager collaborates with cross-functional teams to support marketing campaigns and initiatives and provides evening, weekend, and holiday support as business needs require.

Your Impact and Responsibilities:

Lead daily publishing across all brand social media platforms, including Facebook, Instagram, Threads, TikTok, X, and YouTube
Oversee brand and founder content calendars and drive ongoing updates
Develop social media copy that aligns with brand and founder voice and messaging
Partner with Creative Services to develop and execute content, including trend-based, food-focused, and culturally relevant social content
Prepare weekly, monthly, and quarterly social media performance reports and provide strategic analysis
Oversee social media channel maintenance, including profile updates, social media bio links, and platform information pages
Evaluate potential partnerships through a social media and brand reputation lens and demonstrate an understanding of cultural and consumer trends
Lead community engagement activities, including monitoring sentiment across social platforms, responding to Customer interactions, identifying user-generated content opportunities, and securing permissions for use across brand social channels
Monitor emerging trends and escalate potential social media issues in partnership with the Customer Relations team
Execute surprise-and-delight initiatives, manage communications with contest and giveaway winners, and support social media requests from local teams, including post amplification and event page creation

Travel Requirements:

Up to 30%

Qualifications

5+ years of social media management experience supporting a major consumer-facing brand
3+ years of agency or client-side social media management experience
Bachelor’s degree in Marketing, Advertising, or related field
Strong knowledge of social media platforms, including Facebook, Instagram, TikTok, X, YouTube, and emerging channels, with experience using social media scheduling, analytics, and reporting tools such as Sprinklr
Strong written, verbal, and interpersonal communication skills, including experience with social media copywriting and brand voice development
Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment
Flexibility to work weekends, holidays, early mornings, and evenings, as business needs require

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidate Privacy Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Raising Cane's Chicken Fingers

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Sr. Social Media Manager