About Purity Products®

Founded over 30 years ago, Purity Products® is a science-driven nutritional supplement company dedicated to enhancing the health and wellness of our customers. With a commitment to clinical validation, quality ingredients, and exceptional customer experience, we deliver premium health solutions to a rapidly growing base of health-conscious consumers. Learn more at www.purityproducts.com.

Purity Products is seeking a creative, trend-driven Content & Influencer Marketing Coordinator to support both the Social Media and influencer/affiliate teams. This role blends content creation, influencer marketing, and community engagement — ideal for someone passionate about TikTok, storytelling, and building brands in real time.

You’ll help bring Purity’s products to life across social platforms while supporting influencer partnerships and community growth.

Content Creation & Social Media

Concept, film, and edit short-form video content for TikTok and Instagram Reels
Stay on top of TikTok trends, formats, and sounds — proactively pitch ideas
Assist in building and executing content calendars and social campaigns
Capture in-office and lifestyle content (products, behind-the-scenes, team moments)
Translate product benefits into engaging, relatable content
Support creation of UGC-style content for ads and organic social

Influencer Outreach & Management

Identify and source new influencers to expand Purity’s influencer database
Organize, update, and maintain the influencer database
Manage communications with influencers before, during, and after campaigns
Conduct outreach and build relationships with potential influencer partners
Engage with influencers on social media to increase brand awareness

Affiliate Marketing Support

Support product seeding initiatives for TikTok Shop
Assign and manage unique discount codes using platforms like GoAffPro
Assist in tracking campaign deliverables and performance metrics
Monitor trends and developments in influencer and affiliate marketing, as well as the CPG and supplement industries

Community Management

Engage with comments, DMs, and community conversations across platforms
Help manage and participate in Purity’s Discord community
Foster relationships with followers and creators to build brand loyalty

Trend Research & Performance Insights

Monitor social media trends, viral content formats, and emerging creators
Track content and campaign performance to identify insights
Bring trend ideas and learnings into weekly team discussions

Ideal Candidate

Strong understanding of TikTok, Instagram, YouTube, and social media culture
Familiarity with influencer platforms (e.g., Superfiliate, Euka)
Comfortable filming content or directing creative concepts
Strong aesthetic instincts and creative eye
Excellent communication and organizational skills
Ability to work in a fast-paced environment
Interest or experience in influencer, affiliate, or social media marketing

Position Details

Schedule: Full-Time On-site 4 days (Monday-Thursday), Remote 1/2 day (Friday)
Compensation: $65,000
Location: On-Site Plainview + Hybrid Remote

Bonus Points

Experience launching new brands or digital storefronts
Exposure to supplement compliance and health claims in DTC environments
Experience integrating and optimizing subscription models

What We Offer

Competitive compensation and benefits
A collaborative, mission-driven team environment
Opportunities for growth and learning
A chance to help shape a new brand from the ground up

Purity Products

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Content & Influencer Marketing Coordinator