Company Description

At Saatchi, we believe in creating ideas that can live anywhere. We believe that everyone matters. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit, a constant drive to learn and ask questions, and a bold commitment to achieving measurable results and business success for the clients we service.

Overview

The Freelance Social Media Strategist is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive clients across the US. This person collaborates with planning, operations, and analytics to bring their clients innovative, integrated social media campaign activations.

The Freelance Social Media Stategist will work under DSplus - a Saatchi & Saatchi company. DSplus was created around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.

Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week.

This assignment will run from November 2024 through early April 2025.

Responsibilities

Paid Social Campaign Activation:

Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
Work with planning and operations teams to ensure all campaigns are seamlessly executed
Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more
Optimize campaign buys to ensure budgets are spent as effectively as possible each month
Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings

Online Reputation Management

Monitor clients’ social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines
Monitor clients’ automotive reputation profiles and respond to all client feedback
Engage clients for review resolution and provide recommendations on appropriate response
Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives
Provide demonstrations of our proprietary social media online management platform and online reputation service packages
Other duties assigned

Qualifications

3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising
Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
Experience handling large media budgets and developing insights based on campaign results
Have strong project management and organizational skills being able to manage multiple projects and campaigns at once
Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.
Facebook Blueprint Media Buying Certification strongly preferred
Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
Strong interpersonal, written, and verbal communication skills for effective client relations
Experience with retail and/or automotive strongly preferred

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Publicis Groupe

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Freelance Social Media Strategist