Your role and goals

Are you a highly motivated, sales-focused field marketer ready to localize and leverage global marketing programs, create brand awareness, and drive pipeline conversion for our market in North America? Then you are what we need.

Productsup is looking for an experienced Freelance Field Marketing Manager to support the team for three months, Jan-March 2026. You’d be playing a key role in developing and executing integrated marketing programs, both online and in-person events, and demand generation efforts for the North American market.

Throughout the three months you will:

Get to know the marketing and sales teams and your main stakeholders and develop a strong understanding of the goals and initiatives that are key to success in the North American region
Build and execute high-impact localized campaigns and events for the North American market in partnership with your stakeholders to achieve KPIs, with a focus on pipeline generation and account expansion for our sales team
Create, maintain, and track event calendars, project plans, and reports, and communicate updates and results to relevant teams and management
Build the plan, pipeline, and local brand in close cooperation with the various central marketing resources: corporate communications, marketing operations, marketing programs, digital/social, and design
Own the pipeline targets (MQL, SAL, SQL, opportunities) and brand awareness metrics
Monitor and analyze campaign performance and event feedback, and provide insights and recommendations for improvement

What you bring to the team

5+ years of field marketing experience in a B2B SaaS environment
Degree in marketing, corporate communications, or equivalent work experience
Experience in event management is a must.Experience in organizing events like Shoptalk, NRF, eTail etc., is a bonus
Work independently and be able to plan and deliver against hard deadlines while managing several projects in an effective manner
Analytical mindset with proficiency in using marketing analytics tools to measure campaign effectiveness and make data-driven decisions
Tech-savvy and data-focused with a solid understanding of the online marketing and/or e-commerce industries
Experience with marketing automation software (HubSpot, Qlik, and Salesforce are a plus)
Strong communication skills, both verbal and written

Productsup

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