Company Description

Principal's Daughter is a luxury bedding and lifestyle brand committed to offering products at the intersection of sustainability, designer craftsmanship, and heirloom quality. The company creates meaningful pieces that combine timeless aesthetics with modern functionality. With an emphasis on ethical practices, Principal's Daughter focuses on delivering exceptional products that blend style, comfort, and environmental responsibility. It is an ideal brand for those seeking sustainable luxury in their everyday lives.

Role Description

Principal’s Daughter is seeking a freelance videographer/editor to collaborate on recurring short-form content rooted in interiors, atmosphere, luxury, and authored taste.

This is not a traditional “social media manager” role.

We are not looking for trend-driven content, influencer aesthetics, or generic luxury branding. The focus is on building an authored visual world centered around discernment, restraint, emotional environments, and the ways objects, spaces, rituals, and decisions shape a life.

The ideal collaborator understands cinematic pacing, texture, materiality, lighting, and emotional tone. You should be equally interested in fashion editorials, interiors, boutique hospitality, architecture, magazines, and cultural storytelling—not just algorithmic content production.

The role would involve coming to a private residence in San Francisco 1–2 times per month to shoot recurring vertical video content for Instagram and TikTok, then editing deliverables remotely.

Content may include:

Interiors and spatial storytelling

Rituals and routines

Object and product interactions

Observational moments

Process and decision-making

Authored commentary on taste, restraint, tension, beauty, and domesticity

Environmental and atmospheric footage

Cinematic short-form storytelling

We are not looking for:

Heavy trend participation

Loud editing

Hyperactive pacing

Generic “luxury influencer” aesthetics

Corporate brand content

Overproduced ad-style creativeWe are looking for someone who understands:

Restraint

Rhythm

Emotional pacing

Cinematic framing

Texture and shadow

Atmosphere

Intimacy

Authorship

Ideal background:

Fashion/editorial cinematography

Architecture or interiors documentation

Boutique hospitality content

Luxury lifestyle campaigns

Independent creative direction

Cinematic vertical video editing

Principal's Daughter

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